Print & Paper comprises only 1.1% of the Worlds Greenhouse Gas Emissions

With so much publicity concerning the environmental impact of print and paper it is surprising how small a part the industry plays in worldwide emissions. Whilst responsible production and consumption should be the way forward for all those in the Graphic Communications Value Chain, we should be aware that our industry is low down on […]

Ipex 2010 – all set to be a 'sell out'

Ipex 2010 has reached almost full capacity with more than 75 new international suppliers signing up to exhibit in the last couple of months, adding a total of 1,300 square metres to the overall floorplan. The latest companies to confirm their attendance include Adobe, Brandtjen & Kluge, Grafitek International, Timsons, Impression Technology, XMPIE, Tarrant Machines, […]

UK Mailing industry hit by double closure

The UK mailing industry has had a difficult month, with at least two mailing houses going into administration in April. Mailing house Packmail has closed its doors after going to into administration on 9 April 2010, while Colourfolio in Rossendale, Lancashire appears to have closed after going into administration on 13 April. Martin Pickard and […]

Marketers Seek Print That Delivers ROI and Innovation

According to some of the world’s leading marketers, the role of print is changing— not dying, but delivering new ways to innovate and achieve ROI in a world of 360-degree marketing. That was one of the key takeaways from the opening keynote panel I moderated at the On Demand Conference and Exposition in Philadelphia this […]

More On USPS’ Summer Sale

As it did last year, the U.S. Postal Service is looking to try discounts on standard mail postage between July and September to coax more companies into using direct mail during the slow summer months. At deadline, the Postal Service was still expecting the Postal Regulatory Commission to approve this year’s summer sale by mid-April, says […]

5 Direct Mail Ideas Based on Social Media Insights

As social media becomes more and more essential for reaching out and engaging with your target customer, companies are looking for effective ways to incorporate their social media efforts with more traditional marketing efforts like direct mail. Tapping in to and using social media data can provide helpful insight into a customer's online needs, wants […]

Is Your Direct Mail Optimized for Maximum Postal Savings?

In the past, a mail file that completed the merge process might have just been sent right to the printer, assumed to be 99.9 percent accurate and deliverable. But the brutal fact is most merge processes are only capable of outputting mail files that are 96 percent accurate, meaning 4 percent of mailings will not […]

Inserts expand despite perceived threats

As more marketers move away from print, favoring tactics such as online billing and statements, the insert media marketplace may seem threatened. However, experts say emerging media sources help the channel Since the economic downturn, companies that have a mail resource to leverage are more receptive to including outside advertising in their mail distribution. For […]

The “Irreplaceability” of Direct Mail

With the world abuzz in electronic communications — from Facebook to Twitter to blogging and text messages — there is no shortage of ways to connect. Things are evolving so quickly, that social network sites are now more popular than email (a stat I was reminded of at a conference last week, listening to a […]

Pitney Bowes Launches Innovative Product at National Postal Forum

…The Connect+ Series is quite the breakthrough product.  It is modular and completely field upgradeable, from black & red to full color, as well as speeds and other capabilities.  It was developed in close collaboration with HP, who provided the industrial-grade inkjet technology.  You can see it in action here. Basically, you can program this […]

Xerox Software Calculates ROI of Direct-Mail Campaigns, Even Before Clicking Print

ROCHESTER, N.Y., Apr 16, 2010 (BUSINESS WIRE) — Print service providers and marketers understand the power and profit that come from personalized marketing campaigns but estimating an expected return on investment (ROI) can be difficult. New software from Xerox Corporation (XRX 10.32, -0.17, -1.62%) makes it easy to measure the effectiveness of transpromotional and direct-mail […]