Hey! Stop the Green Acres Email Thinking and Plan for the Future
Many printers I talk to act like email is some fancy new invention. It’s been around for 25 years as a business tool. It’s going to be around in the future. It’s here to stay. Email should be a key item in your printing sales toolkit: Setting appointments A place to deliver quotes Stay-in-touch emails […]
Business Communication Lessons Learned in Unusual Times
The cause and effect of business and marketing best practices are not always clear and obvious. But these unusual times provide lessons that make the cause and effect of these practices painfully clear. Don’t pretend it’s business as usual We all want normalcy. One side of us wants to move forward with our plans and […]
Spice Up Your Customer Emails with Print
How do you communicate with your customers? Are you stuck in one channel or are you mixing it up and keeping it spicy? Many printers prefer to handle customer communication through email. Email is quick, immediate, efficient and affordable. As a way to stay in touch with customers, email is solid. For many companies, however, email […]
Is Your Marketing Program as Attention-Grabbing as a Tricorn Hat?
Create a three-cornered marketing communications powerhouse to open doors, get recognized, and make yourself indispensable. I am a huge believer in print plus email as a powerhouse marketing combination, and I write about that topic a lot. When you add a third element, you become irresistible. Adding a third marketing channel to your powerhouse combo […]
How to Add Seasonal Content to Print and Email for Fresh Engagement
Using seasonal content across your marketing program — in print, direct mail, social content, and email — helps our audience engage, remember our content, and share it. The key is to create seasonal content that is fresh, original, memorable, and with a unique point of view. Here’s how to add seasonal elements to your printing […]
Managing Print Marketing Performance with MarTech Stacks
The guys over at chiefmartec have been tracking marketing technologies since 2011. Over that time their list of marketing tech solutions has grown from 150 to over 7,000. That’s 7,000 solutions out there competing for a piece of the marketing budget. This presents a problem for any company: What solutions should I buy so I’m […]
Print, Text and Email Create a Recipe for Marketing Success
Print, text, and email are a delicious mix in this restaurant marketing campaign. To gain new customers (and keep them coming back), ask for permission to interact in all the places where they spend time — and then reward them lavishly. I’d like to share an example of a restaurant that successfully led the way […]
7 Tips to Grow Your Email Marketing Audience
Over the past few months, we’ve discussed calendar based and behavior based email marketing. But there’s a classic chicken or the egg problem… how do you grow your list of emails in the first place? Use email capture forms to transform your website from a digital brochure into a lead generation tool. 1. Create landing […]
Four Behavior-Based Email Marketing Tactics
Last month I discussed calendar based emails, which is sending emails when you want to send them. These calendar-based emails might be a newsletter sent at a regular schedule or a campaign when you want to market an event. While you may target part of your audience to increase your chance of the message being […]
When it Comes to Email Marketing, Set a Date With Customers
Email marketing falls into two basic categories: calendar-based or behavior based. Calendar based emails are sent based on your marketing calendar and are not triggered by a particular behavior. Examples of calendar-based emails include: Email newsletter Marketing campaign leading up to an event or after an event Seasonal promotions and weekly offers Sometimes these emails […]
Is Your Email Marketing on Life Support? Revive it Now!
Did you take a gap year with your email marketing program? You’re not alone. Printing businesses often launch their email marketing with an ambitious schedule and then settle down to a reasonable pace once they see the discipline it requires. When the program stalls or stops completely, however, that’s bad. From a marketing perspective, your […]
How to Send Cold Emails Without Being Clueless
Over the years I have designed very successful cold email campaigns that converted in the double digits. I’m not against them. However, when we think of cold emails, we are more likely think of this poor example: “Do you have any printing we can bid on? We have very good prices. We do brochures, business […]