Where The Heck Was PRINT??
Last night was excruciating. A local business group held its annual celebration to honor its members. Although the tables were set for 50, only 14 people — including the band — showed up. I stayed til the bitter, depressing end because the band was playing so earnestly for the dribble of a crowd. WHAT HAPPENED?? This […]
How Fast-Growing Printers Capitalize On Success
Integrate print, email and blogging for quick marketing results By Sandy Hubbard When considering an integrated marketing campaign, fast-growing print company owners want to know what already works. “What are the top 3 things we should be doing?” they ask me. They don’t want 100 things. Even if they are leaders in their own areas, fast-growing printing […]
5 Mistakes You’re Making With Email-to-Print Marketing
In an email-to-print or cross channel campaign using print, the first step is to get those emails opened. Here are 5 email mistakes printers and marketers make… In an email-to-print or other cross channel campaign – if you want to get to the stage of your campaign where you are mailing glorious samples or creating […]
Sell Deeper Into Your Customer List With Data
by Sandy Hubbard Printers who have a solid, loyal clientele always need to sell more to existing customers. Here’s how to do more and sell more with the information you have. First, let’s find a place to get creative. It’s easiest to use a spreadsheet program. My clients have used whiteboards, graph paper, mind maps, […]
Sprinkle Some Marketing Automation Into Your Email-To-Print Campaigns
There’s a synergy between email and print. Email opens the door. Print clinches the deal. When you add marketing automation to the mix, you amplify your results even more. As a printer, you can use the same automation tools that email marketers do. You can use automation to guide a prospect through a series of […]
Personalized 3D Printed Gift Lures New Customers
3D Printing adds Novelty to Email-to-Print Marketing Campaign A business acquaintance just started using 3D printing in his sale prospecting process. I wish I had thought of it! First he collects names and email addresses when he does presentations. He offers a free personalized gift if attendees sign up for his email newsletter. Then he […]
5 Creative Ways to Put your Email-to-Print Campaign in Front of New Subscribers
Boost Email-to-Print Subscriptions with 5 Ideas Anyone Can Do When building an email newsletter program that uses print to drive engagement and sales, you must build a three-dimensional universe where your message can be shared. If you’ve been following my articles on Email-to-Print, you know that an email-to-print campaign uses regular email communication — messages, […]
Easy Ways to Freshen Your Email Newsletter
if you haven’t freshened up your email newsletter recently, it’s TIME! Give your readers something to look forward to, something new and interesting, while retaining your branding and everything that’s uniquely YOU. We have a great advantage with email because it’s easy to update the look of the newsletter, and there are so many great […]
Printers Sabotage Their Marketing Success With These 7 Phrases
Have you heard yourself say any of these 7 self-limiting phrases? If so, you’re holding your company back from print + digital success! Do you put up roadblocks to an effective marketing program because you are a printer? Do you avoid using digital options and only use printed communication? Do you underestimate the power of […]
Take Your Email-to-Print Campaign from Stinky to Sensational with these 5 Caveats
Everything’s Rosy When Print Stars in your Email-to-Print Campaign When combining print with email in a marketing campaign, email as the door opener and print as the sales closer. Print becomes the conversion mechanism. It infuses the recipient with your sales magic. (I address the sales aspect of email marketing in my previous columns.) For best results, […]
#UKvUSA Why Buyers Will Never Read Your Emails
Welcome to my blogging duel with TEAM UK’s Matthew Parker over at Profitable Print Relationships. Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK procurement world, and I come from the USA agency world. We used to argue about process, but over the years it has […]
What to Do When Your Email + Print Campaign is TOO Successful
Thinking about combining digital communications with print? Careful — it’s a potent mixture! Here’s a client project where we had to put on the brakes because our response rate was higher than we could handle: We helped a printing company plan and promote a business anniversary celebration that would feature live music and a catered […]