How Printers Can Save Local Businesses from Themselves
There is a local shopping area of retail stores, restaurants, and businesses a mile from my apt. It’s where I do my grocery shopping, dry cleaning, package sending, eyebrow waxing, get sandwiches, breakfast, Mexican, Chinese, and Thai food, and order pizza for delivery. It’s where I occasionally buy wine, visit T-Mobile, and grab a smoothie. […]
QUIZ: Are you Investing or Dabbling in the Printing Industry?
The printing industry is not just about printers, presses, and paper. It’s a multifaceted world, filled with opportunities, innovations, and challenges. Those opportunities, innovations and challenges require the commitment of dedicated industry members to keep us topical, educated and moving forward. There is a lot of whining and complaining from the industry members who do […]
Print Media Centr Launches 10-hour, Online Conference for International Print Day to Coincide with Print Across America on October 25, 2023
Two print industry milestone events hosted and produced by Print Media Centr are scheduled for October 25th. Print professionals around the world will share printspiration, knowledge, market trends and create global networking opportunities in celebration of International Print Day using the hashtag #IPD23 across their social media channels. This year’s theme is #PrintConnects and […]
Cultivating Community Connection: A Marketing Strategy for Generating Local Print Business
In the digital age, where screens often dominate communication, it’s easy to overlook the power of local community engagement for a print business. Yet, building strong community connections can be a key driver for generating local print business, organic customer growth, and profits. Here are five ideas to get you started… Understand Your Community Demographic […]
Now Trending: Digital Media Needs Print Media to Extend Marketing ROI
The advertising landscape is in flux. Marketers and media planners are moving dollars to follow their audience to ‘non-traditional’ channels, and focusing on how media is being consumed now and will be in the future. I have no doubt that print media has a crucial role to play in this evolution… if we step up […]
drupa next age: Platform for Networking and New Business
The special area drupa next age (dna) sets the scene for newcomers and young talents from the print and packaging sector in a targeted manner. With Deborah Corn and Frank Tueckmantel, drupa has enlisted two strong partners with longstanding industry expertise for organizing and designing this show-in-show for cross-sectional technologies. Big ideas, small […]
Why Print Businesses Shouldn’t Dodge Disastrous Reviews
On the most recent episode of PrinterChat, a Podcasts from The Printerverse series co-hosted by me, Jamie McLennan, Creative Print Strategist at DMR Graphics, and Will Crabtree, Owner of Tampa Media, the topic of testimonials for print businesses came up during a discussion about finding, hiring, training and keeping sales stars with our guest Paul […]
Reality Check: The Perception of Printing
I record and produce a significant number of episodes for Podcasts from The Printerverse. Discussions about printing, print business, print sales, and print marketing are often playing through my computer, earbuds, car speakers, and voice assistants like Alexa. When I have some mindless admin work to focus on, I click on my pop culture podcast […]
Print Across America: A Unified Celebration of Print for Industry Professionals and Printing Enthusiasts
Print Media Centr announces the launch of Print Across America. One Day. One Event. One Nation United Under CMYK Join us on October 25, 2023, to create a unified celebration of print by facilitating, fostering, and supporting open house events at print and sign shops and in-plants from coast to coast. The Print Across America […]
How to Respond to Questions About Sexism in the Printing Industry
With just a few minutes before the first, women-only panel discussion on the main stage of Dscoop ended, the audience at Edge St. Louis was asked if they had any questions. The mic goes out to the audience, a gentleman stands up. With what I interpreted as a mixture of nerves, uncertainty, and a splash […]
The Perfect Partnership: Collaboration Between Printers and Designers
In the world of printing and design, collaboration is key. From business cards to banners, brochures to billboards, the collaboration between printers and designers each bringing their unique skill sets to the table is a crucial element in producing high-quality print materials that stand out in a competitive market. Now, I realize that this concept is […]
Authenticity Matters in Brand, Print Business and Personal Messaging
Authenticity for brand, personal, and print business messaging has become more important than ever. Whether it’s in advertising, social media, or everyday conversation, people want to feel that the messages they receive are genuine and truthful. Last week was International Women’s Day and the flood of messaging on March 8th showing support for women was […]
