Why Print Businesses Shouldn’t Dodge Disastrous Reviews
On the most recent episode of PrinterChat, a Podcasts from The Printerverse series co-hosted by me, Jamie McLennan, Creative Print Strategist at DMR Graphics, and Will Crabtree, Owner of Tampa Media, the topic of testimonials for print businesses came up during a discussion about finding, hiring, training and keeping sales stars with our guest Paul […]
Reality Check: The Perception of Printing
I record and produce a significant number of episodes for Podcasts from The Printerverse. Discussions about printing, print business, print sales, and print marketing are often playing through my computer, earbuds, car speakers, and voice assistants like Alexa. When I have some mindless admin work to focus on, I click on my pop culture podcast […]
Print Across America: A Unified Celebration of Print for Industry Professionals and Printing Enthusiasts
Print Media Centr announces the launch of Print Across America. One Day. One Event. One Nation United Under CMYK Join us on October 25, 2023, to create a unified celebration of print by facilitating, fostering, and supporting open house events at print and sign shops and in-plants from coast to coast. The Print Across America […]
How to Respond to Questions About Sexism in the Printing Industry
With just a few minutes before the first, women-only panel discussion on the main stage of Dscoop ended, the audience at Edge St. Louis was asked if they had any questions. The mic goes out to the audience, a gentleman stands up. With what I interpreted as a mixture of nerves, uncertainty, and a splash […]
The Perfect Partnership: Collaboration Between Printers and Designers
In the world of printing and design, collaboration is key. From business cards to banners, brochures to billboards, the collaboration between printers and designers each bringing their unique skill sets to the table is a crucial element in producing high-quality print materials that stand out in a competitive market. Now, I realize that this concept is […]
Authenticity Matters in Brand, Print Business and Personal Messaging
Authenticity for brand, personal, and print business messaging has become more important than ever. Whether it’s in advertising, social media, or everyday conversation, people want to feel that the messages they receive are genuine and truthful. Last week was International Women’s Day and the flood of messaging on March 8th showing support for women was […]
Americas Print Show Announces Fall 2023 Hall of Fame Summit and 2024 Industry Trade Show Dates
Americas Print Show will once again partner with printing industry manufacturers, associations, industry influencers, educators, and printers to expand on the great success of the inaugural three-day event held in August 2022. Americas Print Show (APS), announces 2024 Show will be held on Wednesday, May 8, and Thursday, May 9, 2024. Americas Print Show is […]
Five Signs You Are a Print Junkie – 2023 Edition
Do you see print everywhere? Do you count down the days until the new printing press or finishing equipment arrives at your print shop? Do you know what Pantone color the sky is? Do you make vacation plans around printing industry events or incorporate them? Do you look at digital marketing and come up with […]
Fifth Annual Women’s Print HERstory Month Returns in March to Celebrate the Fierce, Fabulous Females Who Power the Industry
‘Women’s Print HERstory Month’ coincides with Women’s History Month to align storytelling that empowers and inspires the fierce, fabulous females of print, as well as young women and students entering the industry or considering print as a career. Launched in 2019, the fifth annual Women’s Print HERstory Month returns March 2023, and Girls Who Print […]
2023 CMYK Manifesto: Disrupt, Disclose, Do Better
Greetings Citizens of the Printerverse and welcome to a New Year! For the first time in 3 years, it feels like an actual NEW year and not a continuation of what I refer to as the uni-year. The uni-year covers anything that happened between March 2020 and December 31, 2022. All the maintaining status quo […]
5 Tips to Combat Post-Holiday Work Blues for Organizational Productivity
The new year is meant to be a time of renewed purpose and energy but, in reality, it can be overwhelming catching up with all the things we didn’t want to deal with in December. Organizational productivity and goal setting can quickly get pushed to the side. I’m hearing that the post-holiday readjustment period seems […]
2022: A Year of Tepid Transformation for the Post-Pandemic Printing Industry
Greetings Citizens of the Printerverse! Another year for the printing industry is in the books. It seems like it zipped by although I can remember how slow the days and weeks felt at the beginning of the year. That is all just a blur now. So much has changed this year, and continues to change […]