The Perfect Partnership: Collaboration Between Printers and Designers

multicolored blocks stacked in a blue background to illustrate creative collaboration between printers and designers

In the world of printing and design, collaboration is key. From business cards to banners, brochures to billboards, the collaboration between printers and designers each bringing their unique skill sets to the table is a crucial element in producing high-quality print materials that stand out in a competitive market. Now, I realize that this concept is […]

Authenticity Matters in Brand, Print Business and Personal Messaging

a blue image of fake and fact written into blocks

Authenticity for brand, personal, and print business messaging has become more important than ever. Whether it’s in advertising, social media, or everyday conversation, people want to feel that the messages they receive are genuine and truthful. Last week was International Women’s Day and the flood of messaging on March 8th showing support for women was […]

Five Signs You Are a Print Junkie – 2023 Edition

cmyk ink in cans are you a print junkie print media centr

Do you see print everywhere? Do you count down the days until the new printing press or finishing equipment arrives at your print shop? Do you know what Pantone color the sky is? Do you make vacation plans around printing industry events or incorporate them? Do you look at digital marketing and come up with […]

2023 CMYK Manifesto: Disrupt, Disclose, Do Better

Greetings Citizens of the Printerverse and welcome to a New Year! For the first time in 3 years, it feels like an actual NEW year and not a continuation of what I refer to as the uni-year. The uni-year covers anything that happened between March 2020 and December 31, 2022. All the maintaining status quo […]

5 Tips to Combat Post-Holiday Work Blues for Organizational Productivity

illustration of overworked and overwhelmed woman at work sitting at a desk

The new year is meant to be a time of renewed purpose and energy but, in reality, it can be overwhelming catching up with all the things we didn’t want to deal with in December. Organizational productivity and goal setting can quickly get pushed to the side. I’m hearing that the post-holiday readjustment period seems […]

Twitter Advertising is Dead. Long Live Print!

mario gives the finger from fake Nintendo Twitter account

Print has always been a potent channel for direct marketing and communication, and one of the safest. This is not new information to us. But recent events on Twitter including the image above sent out by ‘Nintendo America’ have sent shockwaves through the socialverse. The reputation and stock prices of brands caught up in the […]

How to Tell if You Are Considered a Print Vendor or a Print Partner

a purple image of a climber offering a helping hand to another climber

If print customers are thinking of you as a print vendor and not as a print partner, you are in serious trouble. You are interchangeable. You are competing on price. You are a number on a spreadsheet. You aren’t top of mind for recommendations or referrals. You are on the way out and you probably […]

3 Ways to Earn Trust Through Collaboration with Print Customers

creative collaboration

The secret to earning referrals and long-term loyalty with print customers for their printing and print marketing needs is really no secret. Creative collaboration is the key to success. Collaboration can take many forms. On the lowest end, we have information exchange and administrative collaboration: emails, calls, job status, pricing, billing, and so on. The […]