5 Ways to Show You Are Listening For Better Sales
Two of my favorite sayings regarding listening come from my work bestie Bill, who always says, “you have one mouth and 2 ears – do the math” and “you learn more with your mouth closed”. REALLY listening to someone is a true gift. Constantly striving to be a better listener is worth it. When you […]
How to Invest in Marketing for Short and Long Term Results
When you or your clients plan how to spend marketing dollars a decision needs to be made whether to spend for short-term results or long-term results. If most, or all, of the marketing budget, is spent on short-term results you’re being reactive and you’ll need to continually spend to get the same results. If investments […]
Training the Next Generation of Workflow Wizards
Across the years of doing workflow reviews and assessments one question comes up frequently: Where is the next generation of workflow specialist? It’s a good question. It is often followed by: Can I train someone to be my workflow expert? The answers are related. It is likely that your best candidate for your next generation […]
You Are a Print Workflow Magician! Here is How I Know!
In my last post, I said that not all document composition engines or word processing products or even creative layout solutions produce optimized PDF. Some PDF is slim but might be missing elements that make it easier for the Digital Front End (DFE) of your printer to turn into print. Some PDF is heavier – […]
The Significant Cost of Outsourcing In-House Print Buyers
Among all the useless, and often industry self-generated questions of print relevance is a related topic that doesn’t get much airtime – Print Management Services. Print Management Services come in many flavors, but at the core, these are companies that have workers either placed within or acting as Print Production Managers / Print Buyers for […]
Trade Show Exhibiting 101: Dealing With Drayage
In the most simplistic terms, drayage is the act of transporting something a short distance and the associated charges and fees. In trade show terms it means that the fees you pay cover moving your goods from the loading dock to your exhibit booth, removal of the empty crates before the show, storage of your […]
Cannabusiness: Getting HIGH on The Print Supply
Marijuana is Big Business. Thirty states and the District of Columbia currently have laws broadly legalizing marijuana in some form. That is more than half of the U.S. as of today, with more states queuing up to legalize and collect the billions in tax revenue created by cannabusiness. The Legalization of Marijuana is Big Business […]
Understanding The Magic Inside Your Digital Front End
If you own a digital print device, somewhere in your life is a Digital Front End. The Digital Front End (DFE) is the workflow touchpoint that accepts a print file, commonly a PDF or PostScript file in today’s print environment, and turns that file into a format that the print engine (toner or inkjet) can […]
Casting A Spell on Workflow Automation
Over the past couple of months I’ve been to more than a few conferences and vendor events where workflow and workflow automation have been on the agenda. Everyone has a spin on what workflow automation means, but when I listen to their press conferences and look at their offerings, finding end-to-end automation is harder than […]
Appify Your Workflow!
We’re off to a fast start in the Wizarding World of Workflow 2017. The stars are telling us that this could be the year that more shops that are struggling with spreadsheets, sticky notes, and yellow legal pads might jump on board the workflow automation train. Why? Because the biggest bottlenecks we see in the […]
2017 CMYK Manifesto: Custom Customer Convenience and Communications
[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″] [et_pb_text admin_label=”Text”] The following topics are over and done with in 2017: Name Change Rage! Print is a five-letter word, treated by our industry like a four-letter word. You know what people search when they need a printer… print, printer, printing… not communications, not marketing services provider. If your […]
Sowing the Seeds of… Love and Growth and Profit and All Things Great in 2017
Yep – I am a child of the 70s and 80s. And yep – I am music obsessed. And nope – I’m not sorry. As I sat down to write this happy-new-year-now-get-your-ass-in-gear post, I was brainstorming about growth metaphors. And here is what is tricky about the truth about growth, especially now that we live […]