Building the Future with Print
The viable future of print business is dependent upon how print is used, and what it’s used for. We saw this firsthand in 2020. If printing wasn’t essential, it wasn’t produced. And when things started to open, ‘essential‘ was applied to the spending, not the materials; was/is it essential to spend money on this? The […]
ISA Sign Expo Delivers Thrills and Stills
Printing innovation and possibilities were plentiful at the International Sign Association’s (ISA) signature annual event, Sign Expo, in Atlanta May 4-6. Even my heightened industry event optimism from attending Dscoop Edge Rockies in March (Dscoop’s Edge Rockies Signals The Print Industry is Back To Business) did not prepare me for the wave of energy that […]
Dscoop’s Edge Rockies Signals The Print Industry is Back To Business
Community is a word that gets watered down through overuse in the print industry, but there is honestly none better to describe Dscoop. These are passionate, innovative, and creative people working towards a collective common goal – forging a path to a successful print future. I was in the moment Dscoop called to work together […]
2022 CMYK Manifesto: Know, Show, Do, Share
This annual post has traditionally focused on what is in front of us in order to help customers generate business results with print. While there is still some uncertainty when it comes to planning meetings and events and when/if there will be a return to offices, we can control getting best prepared for whatever 2022 […]
Paper vs. Plastic: 2021 Post-Pandemic Trends
The most recent drive towards sustainability motivated many companies to rethink packaging. Popular brands scrutinize the carbon footprints of their products. Packaging received so much attention during the Pandemic that Forbes Designated 2021 – The Year of the Package. The quest for the most sustainable packaging includes reviews to reduce the environmental impact. The goal […]
Project Peacock Launches a New Printspirational Platform for Print Customers and Printers Around the World
The Printerverse – April 13, 2021 – Print Media Centr announces that its print customer education initiative, Project Peacock, is now a free platform accessible 24/7 and available to print and marketing professionals around the world. The new Project Peacock Platform, which is now open for registration, is a one-click destination for print customers and […]
2021 CMYK MANIFESTO: REFLECT, RELEASE, RECOVER and REBOUND
Greetings Citizens of the Printerverse and welcome to a New Year! It is a new year, right? The calendar has changed but, in many ways, it feels like 2020 is still lingering. This annual post has traditionally focused on what is in front of us, but honestly, there is still a lot of uncertainty to […]
It Takes Two: Digital Twins in Print and Beyond
Happy New Year, Printerverse! Certainly here in the UK we still find ourselves at home, living our lives through screens. I’m sure all of us have friends, family, and colleagues that we haven’t seen from below the shoulders for the best part of a year, if not longer. We have become accustomed to our digital […]
2020: The Pandemic, the Pivots and the Perseverance of Print
I am counting the days to 2021 as if it were my release date from prison. I’m keeping my head down, not rocking any boats, just trying to make it through the next few weeks without being sent to the hole or getting shivved. This year has truly been unprecedented and although that word has […]
Print (and the World) Needs Collaboration, not Division
We are close to closing the book on a strange and difficult year. The pandemic, politics, and social issues seem to be forcing an already divided world further apart. But in the face of economic and personal hardships, there have been examples of humanity at its best, from frontline workers going above and beyond the […]
Say Bye-Bye to #BlackFriday and Hello to Print Opportunity
For as long as I can remember, the day after Thanksgiving in the U.S. has been the Olympics of retail shopping in malls and stores. When the clock strikes 5 am (or some ungodly hour before dawn) thousands of in-store shoppers go gang-busters for doorbuster deals on electronics, winter clothing, holiday gifts, and more. Stores […]
Print, Technology and the Circular Economy
At the onset of the COVID-19 pandemic, some lauded a positive of the widespread virus – a win for sustainability, a chance for our natural habitat to ‘heal’ as people stayed home, factories closed their doors, cars stayed off the roads, and flights were grounded. However, on the other side of the coin, the pandemic […]