Industry Awards Create Buzz for Your Business
According to the U.S. Small Business Administration Office of Advocacy, there are an estimated 29.6 million small businesses in the United States. The question is, what can be done to help cash-strapped businesses stand out from the crowd? One of the easiest and most inexpensive ways for you to stand out from your competitors is […]
China Web Ads Are New Frontier
Publicis Groupe SA and Interpublic Group of Cos., hoping to capitalize on projections for fast-paced growth in the country, are now planning to launch digital-ad buying units in China, company executives say. Most large advertising companies, like Publicis, have been investing in China for several years through acquisitions and partnerships—a move that provided a crucial […]
Postal Service emphasizes value of catalogs to Internet retailers
The US Postal Service is targeting e-commerce merchants with an integrated marketing campaign emphasizing the potential of print catalogs. The effort includes direct mail, webinars, instructional DVDs and web banner ads. The USPS created the campaign internally. The “Getting Started in Catalogs” initiative emphasizes that companies can double online transactions and achieve revenue lifts of […]
Top 10 Social Media Tools to Find Your Referral Champions
Mailing list companies and direct marketers have always practiced the art of data appending to create better, more personal lists. The idea is to take a list with basic contact data and add details acquired from other data sources, such as magazine subscriptions, association membership and even specific purchasing behavior. The end result is a […]
Kodak: Color Fusion is the new TransPromo
Maybe you’ve already heard about color fusion applications? These are applications that combine the power of color offset printing with the versatility of color digital printing, usually inline on an offset press. It’s fascinating technology because it gives owners of offset technology that is still performing well a chance to add some digital technology to […]
10 Tips for Corporate Blogging
In a world where small businesses with corporate blogs receive 55 percent more traffic than small businesses that don’t blog, companies should be taking note on how to improve their blog, attract more readers and get more results. But still, a lot of companies with corporate blogs seem to be bogged down in uniformed policies […]
iPad Helps Glamour Produce Its "Biggest Issue In 20 Years" Amid Ad Page Rebound
In the wake of the Publisher Information Bureau’s recent promising stats about magazine ad pages and ad revenues being up for the first time in nine quarters, Conde Nast is reporting some good news about its fashion titles’ upcoming September issues, which last year were looking about as thin as the waify models gracing their […]
Catalogs by Barneys, Sears, J.C. Penney get creative
After a seven-year hiatus, Abercrombie & Fitch brought back its racy A&F Quarterly Saturday, but the controversial publication is making a comeback as many retailers are heading in the other direction. With retailers forced to take a hard look at their bottom lines during the recession, catalogs are adjusting, but not disappearing, says Leslie Linevsky, […]
You Can Calculate the Value of a Customer Tweet
Ever wonder about the true long-range value of a tweet? Now you don’t have to guess. Just plug a link, phrase, hashtag or screen name into TweetReach.com to get a sense of the reach it’s achieved via tweets and retweets. The cool part: TweetReach doesn’t just reveal how many users passed the information around; it […]
When TransPromo is a Good Idea!
TransPromo can be a good idea when you have the motive, means and opportunity! Last month the conversation revolved around when embarking on a TransPromo course might be a bad idea. I heard from many readers who had examples of TransPromo projects gone awry. The five points identified as reasons why a TransPromo project might […]
Hold Your Nose! Howcast Partners With NYC on QR Code Promotion
If you are a regular reader of CN, you know I love the concept of QR codes. I think they have huge potential for print marketing and the ability to tie off-line and on-line promotions together like never before. If you are new to the idea of QR codes, check out our QR codes coverage […]
KODAK MARKETMOVER MSP Solutions Webinar Series Back by Popular Demand for Second Half of 2010
ROCHESTER, N.Y., July 15—Following a very successful debut of its free monthly webinar series last fall, Kodak has added a series of new events that will take place through the end of 2010. The MARKETMOVER MSP Solutions Webinar Series is designed to help print service providers as they make the transition to marketing service providers, […]