Old Spice: The Archetype Of a Successful Social Media Campaign
I’m setting the example, and it’s going to be puzzled over and studied and followed, from now on. – John Doe, “Seven.” Although they had quite a different purpose from the homicidal “John Doe” character from David Fincher’s thriller “Seven,” this is probably what the folks from advertising agency Wieden + Kennedy, the one behind […]
Direct Mail and e-Mail Working Together
A sustained marketing message is the key to any good campaign’s success. Across the board, studies show that response rates increase when combining e-mail and direct mail marketing efforts. DM News has a good article out citing 5 key elements to consider when planning your next integrated marketing campaign. 1. Branding Start with the offer […]
Two Key Ways Email Can Boost Results in Other Channels
Once you’ve created a regular email-communications program, or developed your smart auto-responders, are you remembering to strategically use email to strengthen and encourage relationships with your list members in other channels?” Karen Talavera asks in a Pro article at MarketingProfs. There’s a simple reason why it’s important to facilitate cross-channel interaction with your email subscribers, […]
It’s Easy Being Green: Trans-Promo
A common myth is that being green is difficult and costly; which couldn’t be farther from the truth. There are many opportunities to reduce your environmental impact while driving business results and growth. I can easily talk to the inherited environmental advantages of digital printing, but what’s one way you can make money and provide […]
GRAPH EXPO VIRTUAL PREVIEW-REGISTRATION NOW OPEN
Attendee registration for the free online virtual preview of GRAPH EXPO 2010 is now open. As its name implies, “GRAPH EXPO 2010: A Virtual Preview” offers graphic communications professionals an exciting sneak peek at all that the GRAPH EXPO show in October will have to offer. The Virtual Preview is scheduled for August 19, 2010. […]
With Kleenex, the Package Is Part of the Product
SALES of facial tissue during the cold and flu season are, appropriately enough, feverish, but not so during the summer. In the four weeks that ended July 12, 2009, for example, revenue for the products totaled $57.8 million, compared with $92.4 million in the four weeks ending Jan. 24, 2010, a difference of nearly 60 […]
InterACT! Cross-Media Conference Launches ‘Build-a-Buzz’ Giveaway
The InterACT! Conference, an educational forum for marketers, brand owners and service providers on cross-media direct marketing opportunities and strategies, has launched “Build-a-Buzz” Giveaway — a social networking contest for marketers (or anyone) who want to win one of four cool prizes: an Apple iPad, HP Netbook, Amazon Kindle or American Express gift card. “The […]
Unleash Your Inner Guerrilla Marketer – Social Media Success Tips
Social media is the ultimate energy vs. money marketing tool–put it to work for your business. Jay Conrad Levinson coined the term “guerrilla marketing” in the 1980s, defining it as an approach for “achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money.” With four words–energy instead of […]
Appleton Coated Research Reveals Five New I's in ROI
How does effective print impact consumer purchases? To answer this question, Appleton Coated commissioned a proprietary research study of more than 1,000 high-end, high-minded consumers. The company shares its findings in a new publication, appropriately-titled, “ROI.” Beyond a positive Return On Investment, “ROI” reveals five new I’s in ROI: Inspiration, Impact, Interaction, Involvement and Integration. […]
The Future Has Been Delivered to Your Mailbox
There’s a reason people call it junk mail — as much as 99% of direct-mail ads are ignored, or cursed at, before being tossed into the trash. But Shawn Burst saw potential amid the unredeemed coupons and “This week only!” offers: What if it was possible to combine a direct-mail campaign with social media and […]
Making the most of local search marketing: A guide for local businesses
Local search marketing is an affordable and effective advertising tool for local businesses to attract new customers. About 70% of households use the Internet to find local products and services either using their computer or their mobile device. According to Google Inside Adwords, Google’s official blog for news, information and tips on AdWords, one in three […]
Offline interactive: the strange rebirth of direct mail
Guest blog by Richard Madden, planning director, Kitcatt Nohr Alexander Shaw… I’m writing this on the way back from a meeting with a prospective client. They are a pioneering online business. They have invested heavily in all today’s cutting edge marketing techniques, from segment-of-one eCRM to social media. Today’s meeting was about exploring an exciting […]