Océ Phantom Code pushes publishing to new horizons
This invisible ink technology provides added value to printed publications where information required to track and trace items with orders is greatly enhanced and where information cannot normally be viewed on a book cover
Coke All Atwitter With Twitter
Only the second brand to sponsor a “trending topic” using Twitter’s promoted tweets, Coca-Cola realized “phenomenal” results from its first paid advertising venture on Twitter, The Financial Times reports. The beverage giant integrated its ads into online discussions last week related to the World Cup and realized 86 million impressions or views of the ads […]
Printers Becoming Media Advisors to Print Buyers is a Growth Opportunity
By Margie Dana for PIWorld.com… Like everyone else in this field, I’m wondering what the printing industry will look like in 10 years. Heck, I’m thinking it will be quite a bit different in 2015. I’m getting whiplash watching one new media tool after another change the face of doing business — and turning print […]
Email marketing 'primary driver' for multichannel purchasing
A new study has shown the benefits of email marketing, with the channel emerging as a primary driver for multichannel purchasing when combined with social media. Research carried out by e-Dialog in the Global Email Attitudes Survey showed that targeting a consumer’s inbox is also a powerful way of promoting brand advocacy. It found that […]
The World’s First 100% Variable Magazine
One of the great benefits of managing an award competition like the Best-of-the-Best Program is seeing the great variety of work that is constantly being created by our customers. All submissions are unique in their own right; varying in target audience, intent, output, and effectiveness. I’ve always found great intrigue in reading the story behind […]
8 Best Practices for Collecting Data from Social Networks
Stick it in a histogram or plop it in a pie chart, data units mined from social networking sites often can be more difficult to categorize than the usual demographic information direct marketers collect in their data mining expeditions. That might be due to the fact that the psychographic data on those networks involves a […]
Direct marketers challenge Colorado online sales law
Direct marketers are challenging Colorado’s new online sales tax law, claiming it violates free speech and privacy laws. The Direct Marketing Association says it filed a lawsuit Wednesday in federal court in Denver asking that it be ruled unconstitutional. Lawmakers passed the measure this year to help balance the budget. It requires out-of-state, online retailers […]
Which social networks are right for your business?
The internet is a big place, and marketers need to choose the correct channels to generate awareness and love for their products. It has never been more important to do this. Traditional marketing channels are an economy of limited resources, but move online and you’re suddenly faced with an ecology of limitless possibilities. A quick […]
TransPromo Expands: Wrap Envelopes Deliver Messaging Opportunities
DST Output Introduces Wrap Envelope Technology with Inside/Outside Messaging Wrap Envelope technology is a cost-effective tool for enhancing customer communications and provides a unique customer touch point with targeted messaging that can increase customer satisfaction, offer customer marketing opportunities and improve responses. What is a Wrap Envelope? Printed duplex on continuous plain roll-stock paper that […]
Worldwide Wireless E-Mail Users to Reach 1 Billion by Year-End 2014
By 2014, social networking services will replace email as the primary v ehicle for interpersonal communications for 20% of business users, says Gartner. Standardisation, interoperability and growing competition from email servers and services are accelerating the commoditisation of wireless email, according to Gartner, Inc. Vendors are responding by pursuing differentiation in the areas of collaboration, […]
Multichannel Marketing Maximizes Results
Improve performance and results by harnessing the effectiveness of multichannel marketing. I keep hearing from marketing managers that all you need is a good email marketing campaign—no need to spend money on the print and postage of a direct mail campaign or spend the money to integrate TransPromo communication techniques. While email and other web-based […]
Canada Post Reminds Canadians of Postage Rate Increase for January
As part of a five year pricing strategy announced in 2009, Canada Post wishes to remind Canadians that the domestic basic letter rate will increase by 2 cents, from 57 cents to 59 cents, for standard letters weighing up to 30 grams effective January 17, 2011. Proposed increases for USA and International letter rates will […]