The Key to TransPromo Success – Having the Right Process
It is no secret that transactional documents provide a great marketing opportunity. A study by InfoTrends found that 95 percent of consumers open and read their bills and statements, and spend an average of over two minutes to review each statement. This dedicated time provides a great opportunity for marketers to capture the attention of […]
What’s a Metric? Where do I buy one?
What’s a Metric? Where do I buy one? Is it a package? – Pat McGrew, EDP Some of my friends in the industry introduced a term to our world that marketers have used for some time – ROMI. Return on Marketing Investment. It’s meant to form a metric that tells you if the investment you […]
What Will the Focus Group of the Future Look Like
Guest Blogger Kathleen Kusek of Firehouse Marketing Services predicts a new focus and form for focus groups. For those of us who saw The Brady Bunch when it ran in prime time, today’s focus groups are shockingly familiar to those at the beginning of our careers. Same one-way glass. Same semi-retired, ex-brand manager/mother of 1.5 […]
Social CRM: The Latest Evolution for Managing Customer Relationships
The days are long gone when sales representatives could rely on their ability to “read” prospects to make the sale, thanks to buyers researching their purchases online. The need to better understand online behaviors to convert leads jump-started the evolution of customer relationship management (CRM). With CRM, organizations benefit from increased operational effectiveness, easier access […]
Paper vs. Computer Screen? Paper bags it!
Paper vs. computer screen – The Boston Globe. Do we read differently on the computer screen from how we read on the printed page? It’s an interesting question. Before hearing from the experts, let’s review what we think we know. Even the best computer screens are harder on the eyes than the paper page is. […]
Static and projected images in perfect harmony
This is another great example of a giant static wall poster coupled with back projection to dramatic and popular effect. The execution took place in support of the soft drink’s latest OOH football world cup campaign in Istanbul. The project was devised by outdoor sign specialist CIPS Reklam which is also based in the Turkish […]
Build Buzz With a Business Blog
The most powerful aspect of business blogging is the potential to generate word-of-mouth marketing from the content you publish. If you can engage your audience members and get them talking about your business, products and services outside of your website, you’ve hit marketing gold. Blogs are a perfect tool to achieve that goal because they’re […]
Twelve Tips for Successful Tweeting
Engaging in back-and-forth dialogue and spreading the word about what others are saying are critically important parts of the Twitter ethos. But research in the 2010 Global Social Media Check-up study by consulting firm Burson-Marsteller indicates that too many companies are doing much more talking than listening. The study found that although 82% of corporate […]
Why Digital Asset Management (DAM) is Valuable for Global Marketing
Why Digital Asset Management (DAM) is Valuable for Global Marketing | We Speak Digital Media. Global marketing is a challenge, regardless of the size of the company. In order to communicate with your customers and prospect you have to have the right content, in the right format, where the customer or prospect wants to consume […]
Top 10 Reasons Print Should Remain a Vital Part of Your Marketer's Mix
Print can help engage an audience, drive Web site traffic and produce leads. Considering that my company publishes a national magazine for college-bound teenagers, you might think the title of this article paints me as self-serving. Maybe you think I am trying to preserve print because it’s our company’s core product. But even though our […]
Online Takes Lead in UK
After outpacing TV, online ads also overtake print Overall, UK advertising spending suffered a double-digit drop in 2009, according to several sources. But the Internet defied this downward trend. UK advertisers spent £3.54 billion ($5.56 billion) online in 2009—5.7% more than in 2008. Online spending growth will speed up in 2010 to 7% before moderating […]
Content Marketing: 10 Thought Leaders on Curation and Context
Content Marketing: 10 Thought Leaders on Curation & Context – Online Marketing Blog. Companies are realizing the value in “brands as publishers” and are making real commitments to the creation of content in their online marketing mix. It’s no longer enough to provide fundamental features and benefits information about products and services to succeed competitively […]