My Dog is a Marketing Genius
My Dog is a Marketing Genius | Alan Blume – Go Virtual Blog. My dog Betsy is a West Highland white terrier, commonly known as a Westie, and she is a marketing genius. Betsy is 14 years old and employs the best possible marketing techniques which we all can and should use. Betsy the Westie […]
Exactly What NOT to Do When Making the Move from Print Publishing to New Media
Get advice from the experts on avoiding the most common “gotchas.” iBooks, enhanced eBooks, iPad apps…by now, most publishers understand that to effectively exploit new media capabilities, they’ve got to transition away from a print production paradigm. But making that leap, from traditional content production processes, to a nimble, scalable output-independent paradigm, can be fraught with unforeseen challenges that result in expensive mistakes and setbacks.
Future of Print: Goodbye QR Codes, I barely knew ya
Odds are you have seen the square shaped, funkier, hipper, cousin of the barcode — the QR Code. Quick Response codes are finally making a splash in the US market this year. Scan the codes with your smartphone to get a coupon, find information, locate a phone number, watch a movie, or whatever else mobile […]
The Future of News – Peak Journalism
The Future of News – Peak Journalism | Futurelab “Society doesn’t need newspapers. What we need is journalism.” Clay Shirky According to PricewaterhouseCoopers’ Global Entertainment and Media Outlook (2010 to 2014) another milestone is about to be passed with the internet poised to overtake newspapers as the second-largest U.S. advertising medium by revenue behind television. Contrast […]
Pepsi Bottles Will Go Naked If Argentina Wins World Cup
Pepsi Bottles Will Go Naked If Argentina Wins World Cup | Penn Olson. Argentina’s coach, Diego Maradona has made a wacky promise that he will run around naked in Beunos Aires if Argentina were to win the World Cup. To Pepsi, this is more than just a hilarious promise, which the cola giant has smartly jumped […]
Social marketing takes time, but it’s well worth the wait
Everything associated with the web is about speed — download speeds, upload speeds, broadband speeds, early adopters, instant feedback and viral campaigns. Fast is good. And fast is particularly good for marketers. A single tweet, blog post or YouTube video can spread across the Internet in hours, touching countless people, fuelled by nothing more than […]
DMA Releases 2010 Response Rate Trend Report
June 15, 2010 — The Direct Marketing Association (DMA) today released the 2010 Response Rate Trend Report which provides key cost and performance benchmarks to help marketers gauge the efficiency of their campaigns. The updated report shows effective paid search campaigns usually lead to a multi-step sales process. Initially created in 2003 to detail the […]
Classified print ads get new life
News – Media: Classified print ads get new life (Page 1 of 2). Print’s not dead, but in the greatest paradox of all, it’s taking a website to show just that. Wegotads.co.za is the brand new classified ad portal on iol.co.za, the second biggest website in the country and the internet arm for Independent News and […]
4 Ways B2B Companies Can Translate Tweets
Twitter is a global platform with more than 60% of users outside the United States and one way B2B companies can grow their business is to monitor and engage with customers and prospects in other languages. In some instances that means reading and writing tweets in languages that you do not understand. There are a […]
White Paper: “Using QR Codes to Reach the Busy, Mobile Consumer”
interlinkONE is happy to announce the release of our most recent White Paper, “Using QR Codes to Reach the Busy, Mobile Consumer” by John Foley, Jr. CEO of interlinkONE. This free publication is packed with information and examples on how companies can incorporate QR Codes into their marketing efforts. Download this White Paper here: http://www.webfulfillment.com/ilinkno/lpr.asp?L=265&contactID=0 […]
Memo to Media Cos.: Disruption? You Ain’t Seen Nothin’ Yet
Memo to Media Cos.: Disruption? You Ain’t Seen Nothin’ Yet. The media and entertainment industries have been through an unprecedented amount of upheaval over the past several years, as content has become increasingly digital, consumers have correspondingly moved their attention online and advertisers have begun to follow. The resulting shifts have caused turmoil in everything […]
French Connection goes lenticular for summer campaign
Lenticular printer Riot of Colour has produced a range of black and white lenticular photos for French Connection. The photos are being used as window displays until mid-June and forms part of the fashion store’s This Is Man/This Is Woman campaign. “Our campaign includes some amazing short films, you can see them all on youtube, […]