USPS’s Susan Plonkey on Fixing the Postal Service
Susan M. Plonkey was named new acting president, mailing and shipping services, for the U.S. Postal Service on June 3. Plonkey succeeds Robert F. Bernstock, who left the USPS to pursue interests in the private sector. Plonkey, who most recently served as vice president of sales for the USPS, is now responsible for all product […]
CPrint Sales Summit to Be Held In Nashville, June 16-19
CPrint, a national franchise of certified printers, has invited Patrice Valentine, the President of Net Solutions North America, LLC to speak at their national Sales Summit – “Printing without Print” in Nashville, TN on the 16-19th of June. The Sales Summit is open only to affiliates of CPrint. Mrs. Valentine will be demonstrating how to […]
SOCIAL NETWORKING STUDY: FACEBOOK USE CONTINUES TO RISE; BRAND PARTICIPATION AND ENGAGEMENT HEAVILY WELCOMED BY SOCIAL NETWORKERS
51 Percent Say Social Sites the Best Way to Communicate with Friends and Family;40 Percent Use Social Sites to Connect with Brands and Products CHICAGO – June 8, 2010 – Performics www.performics.com, the performance marketing expert inside Publicis Groupe, today released results from “S-Net The Impact of Social Media,” a report from ROI Research Inc. […]
5 Nike 'Write The Future' World Cup Print Ads
5 Nike ‘Write The Future’ World Cup Print Ads | Penn Olson. Nike’s ‘Write the Future’ viral ad has attracted over 12 million views in 2 weeks. Accompanying the viral video are 5 gorgeous print ads. The print ads are all snapshots of the video ad scenes, except that I don’t quite remember Robinho in it. […]
B-to-b lead generation takes a social turn
Dell made headlines last year when it announced it had raked in $6.5 million in sales through promotions on Twitter. At the time, most of the coverage focused on Dell’s direct to consumer products, such as laptops, software and accessories. Yet, Dell’s b-to-b marketing team says it too is finding success in leveraging social media […]
The Millcraft Group Launches "Do You Know The Facts?"
Do You Know The Facts? is an ongoing educational campaign to raise awareness about the environmental and business benefits of print on paper. There is the widespread misunderstanding that print and paper are harmful to the world’s eco-system and an ineffective means of marketing communication – both are false. The intent is that once you […]
Hewlett-Packard Wants to Print for Smartphones
Hewlett-Packard Wants to Print for Smartphones – NYTimes.com. SAN DIEGO — Vyomesh I. Joshi, the head of Hewlett-Packard’s $24 billion printing empire, relaxes by taking long walks on the beaches near his home here. And, for a while, it seemed as if he might end up spending more time strolling the sand than moving ink and […]
Digital Marketing Days NYC June 14-16
Arm Yourself With the Best Digital and Direct Marketing Strategies Attend Digital Marketing Days and learn the latest strategies and best practices to acquire and retain customers in the digital era and ultimately help you increase ROI through your marketing campaigns. Join us at Digital Marketing Days and: Choose from over 40 sessions, keynotes and […]
Twitter Business Search Tips
Here is a short video I did sharing how business professionals can search Twitter for targeted prospect pools and begin to grow their twitter followings in a very targeted manner. via Twitter Business Search Tips | My Corporate Media. Related articles by Zemanta 6 Ways to Maximize Results Using Social Networking Strategies (e-commerce-marketing.suite101.com) 12 More […]
Tarnished Logos: Can Brands Bounce Back From Scandal?
In the wake of the ongoing oil disaster in the Gulf, petrolium giant BP is taking flak from all sides, including attacks on their logo. As the irony in BP’s “beyond petroleum” tagline becomes painfully obvious, GreenPeace is calling for a re-brand of the bright green and yellow BP logo, which had implied a certain […]
E-mail and social synergies: Driving acquisition and engagement
Brand loyalty and customer engagement are at an all time low as more companies are vying for attention in an increasingly crowded and competitive landscape. This has only increased with the additional messaging customers are receiving from networks like Facebook and Twitter. As a result, it has become increasingly difficult to cut through the clutter […]
How to Convert Facebook Fans Into Customers
A recent survey finds that Facebook merchant pages rank as the top social tool for brands. Retailers recognize the value of grabbing a piece of the Facebook pie, setting up merchant pages on Facebook and aggressively working to collect fans. And according to a recent poll by search engine marketer Performics, 34% of consumers say […]