Understanding Printing Turnaround Times
In today’s world where everything takes place on “real time” and “immediate” it’s hard to imagine an industry, such as printing, that orders take time to be processed and shipped. You will be glad to hear that the printing industry is evolving too, and technology has helped a lot. Turnaround times have really changed and […]
Heidelberg Details its Latest Installs of Prepress, Press and Postpress Products
Risa Blythe, founder of Girlie Press, Inc. in Seattle, Wash., admits her company was “happy” with the results from an older, competitive CtP system—right up until it installed a two-up Suprasetter A52 thermal platesetter with Prinect workflow from Heidelberg in January. “We hadn’t realized how much happier we could be,” she said. “We wanted not […]
Multichannel Marketing Links Consumers Experiences
An online survey conducted by ATG, shows that consumers are using multiple channels to research, shop and purchase, and catalogs area strong driver to the web. Nearly one-third of consumers say they rely on more than three of different channels (online, in-store, print catalogs, mobile devices, customer service reps) from the time they start researching […]
Adobe® Creative Suite® 5 Workshop
Adobe® Creative Suite® 5 Workshop – FREE Monday, May 10, 2010 9:00 a.m.–12:00 p.m. PST Adobe Headquarters 801 N 34th Street Seattle, WA 98103 With the right tools, your creative horizon changes. A tree is still timber, but suddenly in a whole new way. Old ideas germinate again, and new ideas branch into unexpected opportunities. […]
How to Measure Your Direct Mail Campaign’s Success |
Customer acquisition is a critical factor in a company’s growth, and requires even more forethought and strategic action during an economic downturn. Tight marketing budgets and managing costs are the game plan when sales are slow. Even under such trying circumstances, direct mail can play a huge role in getting and retaining customers.Direct mail is one […]
BPIF targets SME printers with environmental certification scheme
London-based printers can take advantage of a new BPIF scheme that offers a fully-funded route to environmental certification. EcoPrint London is funded by the European Regional Development Fund, which is managed by the London Development Agency, and is led by a Steering Group of London printers and stakeholders. The scheme has been set up to […]
Poster innovation outweighs new media in UK electioneering
Anyone who lives in or has visited the UK over the last fortnight or so (ash cloud permitting) couldn’t fail to notice that there’s a general election going on – the dead giveaway being saturated media coverage of the political tub-thumping. But despite initial projections that this would be the UK’s first social media election, […]
10 cool brochure designs
From the author: Brochures are actually one of my favorite items to design. I love the detail and planning that goes into creating an eye-catching brochure design. But I’m always impressed when I see another graphic artist take a brochure design idea to the next level. Tri-fold brochures are great and serve their purpose, but […]
New Vodka Has a Programmable LED Label
Earlier this month Medea Vodka released a new concept in product labels – a programmable LED label. Even though this venerable Dutch distiller has been around since the 18th century they are very much breaking new ground here in the 21st century. The LED label has six pre-programmed messages but you can also program your […]
Reminder: ‘Basic Techniques Still Work’
or printers who are struggling to reinvent themselves amid a still-challenging economy, Budco’s Jeff Sierra offered a reminder last week that basic techniques can still be effective. The context: a question from the audience at our panel presentation at the On Demand Conference and Exposition in Philadelphia about a successful direct mail campaign Budco ran […]
Print & Paper comprises only 1.1% of the Worlds Greenhouse Gas Emissions
With so much publicity concerning the environmental impact of print and paper it is surprising how small a part the industry plays in worldwide emissions. Whilst responsible production and consumption should be the way forward for all those in the Graphic Communications Value Chain, we should be aware that our industry is low down on […]
Overview of the economy and its impact on the general and package printing business outlook
Printing Industries of America’s Ronnie H. Davis, Ph.D., vice president and chief economist, and Edward Gleeson, manager of economic and market research, provide an overview of the economy as it relates to general and package printing. Where will the U.S. economy, print, and packaging trend over the course of 2010 and 2011? The answer to […]