Marketing and Procurement's Elephant in the Room: the CFO
Sitting through industry conferences run by the Association of National Advertisers and others this year, and listening to heated conversationsabout the state of relations between ad agencies and client procurement, I’ve had a nagging thought. There is one critical party missing from the discussion around the challenges we’re facing balancing value and cost. Hint: It’s […]
Eight Success Criteria for Facebook Marketing
Facebook marketing seems to be somewhat of an enigma when it comes to businesses wanting to use it to reach out to their customers. Not surprising, there are plenty of pundits out there with blog posts and commentary that focus on how you and your business should execute a Facebook marketing strategy and most social […]
How to Formulate A Premium Pricing Strategy
Customers are constantly looking for ways to save money rather than spend more of it, so companies that position products in the premium price range may struggle. However, with the right formula, you can earn the right to charge customers more than your competitors do. If you’ve been marketing your products or services as low-cost […]
15 Excellent Corporate Blogs to Learn From
Creating and maintaining a corporate blog isn’t always the easiest of tasks and doesn’t come naturally to most people. There are a lot ofconsiderations to take into account — theme, topics, audience, content, design, writers, multimedia, promotion, writing style, comment policies and so on. Above and beyond all of that, you also need to consider […]
Influence is Bliss: The Gender Divide of Influence on Twitter
Women on the Web: How Women are Shaping the Internet 10 years ago comScore reported that the number of women on the Web in the U.S. had surpassed the number of men. In 2010 comScore still finds that women are the digital mainstream and social networking is central to their online experience. In celebration of […]
Facebook Success Summit 2010: The Web's Largest Online Facebook Marketing Conference Oct 5 – 26th
Facebook Success Summit 2010 is a live online conference designed to help you master Facebook marketing, empowering you to quickly connect with customers (and prospects) using the #1 social network in the world, Facebook. The industry’s leading Facebook pros will show you how. Join 22 experts, including Brian Solis (author, Engage!), Mari Smith (co-author, Facebook Marketing: An Hour a Day), Justin Smith […]
Facebook Success Summit 2010: The Web's Largest Online Facebook Marketing Conference Oct 5 – 26th
Facebook Success Summit 2010 is a live online conference designed to help you master Facebook marketing, empowering you to quickly connect with customers (and prospects) using the #1 social network in the world, Facebook. The industry’s leading Facebook pros will show you how. Join 22 experts, including Brian Solis (author, Engage!), Mari Smith (co-author, Facebook Marketing: An Hour a Day), Justin Smith […]
Three Ways to Get the Most From Triggered Messages
It’s been a long time coming, writes Dylan Boyd at Email Wars, but with “new systems of marketing automation we are finally gaining ground to creating trigger-based campaigns on actions, behavior and timing.” Boyd provides a thorough rundown on various trigger-based campaigns you might employ. Here are a few highlights to help spur your creativity: Time-Based […]
Fox Uses QR Codes in Print Advertising To Pitch Shows
New scanning technology will be attached to specific Fox advertising materials for consumers to use to access more content of Fox shows. Known as Fox Codes, the effort comes from a technology called “quick response codes” — more of an update on barcodes, a square-ish looking computer graphic. Using a camera-enabled smartphone — from a […]
Take Advantage of Increased Time Spent Social Networking
A new Nielsen study titled “What Americans Do Online” shows that Americans spend a growing percentage of their time online visiting social networking sites. Businesses need to be aware of trends like this in order to focus marketing efforts where the target audience spends its time. Facebook just passed 500 million users, and Twitter just […]
When everything becomes digital, then nothing is
As technology reaches saturation point, marketing companies are already looking to the ‘post-digital’ era. Their evolution will be neither easy nor assured. Imagine a world where billboards recognise your face and serve up some precisely targeted advertising for you as you approach. A thrilling prospect for advertisers, if not necessarily for their customers. Well, imagine […]
USPS pitches print catalogs
The US Postal Service (USPS) is targeting e-commerce merchants with an integrated marketing campaign emphasizing the potential of print catalogs. The effort includes direct mail, webinars, instructional DVDs and web banner ads. The USPS created the campaign internally. The “Getting Started in Catalogs” initiative emphasizes that companies can double online transactions and achieve revenue lifts […]