The 3 Most Effective Content Marketing Principles

Image via Wikipedia It will be increasingly difficult to grab attention from anyone on the Internet or in person. You may spend hours writing a great blog article, creating a high-value video or designing your marketing slicks only to find that people just aren’t interested in consuming them. Why? Because we’re being bombarded by messages, […]

QR Codes Put To Use For Gulf Relief, Helps Petition Gain 117,000 Signatures To Date

QR codes are slowly making themselves known in mainstream applications, with a prime example being its use in a massive campaign centered around Gulf relief. Activist group Women of the Storm is rallying public support around Gulf restoration through its celebrity-backed Be the One campaign to get signatures for their petition, which states: “I demand […]

What Your Company's Twitter Account Says About You

Companies large and small have started using Twitter as a way to promote themselves, interact with customers, and handle customer service.Some do it better than others. Of course, how you should run your company’s Twitter account varies widely by the size and type of your company — a small coffee shop will obviously want a different […]

FTC Studying Do-Not-Track List for Online Ads

As the House inches forward on comprehensive privacy legislation that could have a major impact on online advertising, a Senate Committee met today to discuss online privacy issues. During the hearing, Federal Trade Commission Chairman Jon D. Leibowitz said multiple times that the agency is currently assessing the viability of a do-not-track list for online […]

Japan Tests Gender-Aware Billboards

Japan is testing a billboard that can tell the difference between male and female faces – and display appropriate ads accordingly. The system is running now in subway stations around Tokyo, CNET writes. A consortium of 11 railway companies launched a one-year pilot project to test the signs. Its aim, according to CNET, is to collect […]

California lawmakers consider license plates that flash ads

Motorists are used to seeing digital billboards that flash ads. But is the California Legislature’s flirtation with license plate ads a bad sign? That’s what some motorists are saying as a state Assembly committee toys with the idea of issuing digital license plates would turn the backs of cars into miniature billboards. Lawmakers are being […]

The Future of Advertising

The traditional advertising model is broken, argues John Winsor of new-model agency Victors & Spoils. It’s time for the old guard to wake up… “The question for creative agencies is whether they can wake up, react to what’s going on, engage the crowd, and make themselves a part of the new reality.” I posed this […]

How Much Old Spice Body Wash Has the Old Spice Guy Sold?

Isaiah Mustafa, aka “The Man Your Man Could Smell Like,” has clearly broken through all previous viral-video records and achieved pop-icon status. The question is: How much Old Spice body wash has he sold? And the answer is a bit of a mystery. Since Mr. Mustafa lent his sotto voce humor to the production wizardry […]

Royal Mail sell-off likely "in two to three years"

The Financial Times claims the government is considering a 100% flotation, a staged approach or a sale of a stake to an industry or private equity buyer in the next few years. The news emerged in an interview with the minister for employment relations, consumer and postal affairs, Ed Davey. He told the newspaper that […]

Meet The Print Council

For the past few years, The Print Council has worked to promote, develop, and advance the market for print media through education, awareness, and research. That means educating both our own printing industry as well as the media and marketing communities about the importance of print and, most importantly, the role that print can and […]

Industry Awards Create Buzz for Your Business

According to the U.S. Small Business Administration Office of Advocacy, there are an estimated 29.6 million small businesses in the United States. The question is, what can be done to help cash-strapped businesses stand out from the crowd? One of the easiest and most inexpensive ways for you to stand out from your competitors is […]

China Web Ads Are New Frontier

Publicis Groupe SA and Interpublic Group of Cos., hoping to capitalize on projections for fast-paced growth in the country, are now planning to launch digital-ad buying units in China, company executives say. Most large advertising companies, like Publicis, have been investing in China for several years through acquisitions and partnerships—a move that provided a crucial […]