It’s Your DUTY to Make Print AMAZING
Can we please up our game? I yearn to see AMAZING print, but there are days when all I see is CRAPPY print. You see, I volunteer in the high school college and career center. When it’s slow, I file college brochures and viewbooks. New brochures flow into the center daily, and the annual view books […]
Inspiration Starts With a Blank Page
A few weeks ago, I came across a post on LinkedIn describing an exercise with a blank sheet of paper geared toward revealing possibilities and helping a person step outside the limitations of schedules, journals, and records of a “previous self.” The author, Lynn Hidy of UpYourTeleSales, suggested that writing, drawing, scribbling, listing, narrating, or […]
How Snapchat Could Help Your Print Sales And More
Lately, many business owners have asked me about Snapchat. Snapchat is a mobile app that is geared to people under age 35, but mostly to teens. It uses storytelling, visuals, sequential imagery, group conversations and other elements that are common to the platforms we know. What’s different about Snapchat is that the posts are temporary. […]
More Than Diversity – A Layer Above Personalization
Whenever I’ve discussed cybersecurity and information security with clients or team members, I’ve often returned to how security should be considered during the initial design and implementation of technical infrastructure and processes. It can’t be an afterthought where an organization just buys a fancy system a vendor promises will keep them safe. That’s what I […]
GRAPH EXPO 2016 Made a Splash for This Millennial Print LOVER
If you’ve read my last two articles then you know how excited I was to have the opportunity to walk the show floor and attend some of the events at GRAPH EXPO this year. I talked to a lot of people, went to a lot of booths, saw a lot of amazing print technology. There […]
Look for ME at GRAPH EXPO!! I Want to Show You to the World!
GRAPH EXPO will bring in 400+ exhibitors to Orlando this year! In previous years I have watched the show as best I could via Twitter feed. This year I am excited to announce that I will be flying to Orlando not just as a show floor visitor, but as a part of the action as […]
How Big is the Print Industry? Big. Really Really BIG!
With digital media being such a large part of our lives it’s hard to remember how BIG the printing industry really is. The truth is that print is all around us all of the time. From the clothes we wear to the food we buy and even the art that we hang on our walls. Print […]
Study Results For U.S. Graphic Communication Industry Diversity Are In
Almost a year ago to the day, the Citizens of The Printerverse were called upon to lend their voices to this important research topic. The study results are in, and Dr. Twyla Cummings has graciously provided an abstract, and a summary of her findings. The following note was attached, pdfs of abstract and summary below. PLEASE share! […]
TRENDING: Today’s Startup Print Customers Are DEMOCOLLABORATING!
We’ve talked about how to woo start up companies and cultivate a love of print. Now that you’ve won a startup customer, there’s more work to be done. First and foremost, you need to understand and manage the “democollaboration” style of today’s young and new companies. Yes, I invented the term, and I’m going to use […]
7 Myths of Selling Print to Startups
When you are trying to sell print to a young, new company — especially a startup in the tech sector — you’ll have better luck if you set aside the myths and consider the facts. MYTH #1: The founder is the decision maker. FACT: When you look at the website for a startup (also known […]
Print Media Centr, Domtar Paper and Avanti to present Pre-Conference Program at Xploration® 16
The Ultimate Marketing Workshop for Printers: Solid Strategies for Sales Success Xplor International, the worldwide electronic document systems association, today announced, a pre-conference program presented by Print Media Centr, Domtar Papers, and Avanti as part of Xploration® 16, being held April 5-7 at the Caribe Royale Orlando in Orlando, Florida. Deborah Corn, Principal at Print […]
6 Things to LOVE About Print Sales
It’s February! The month of love and devotion and heart palpitations and romance. No, not the month of snow storms and iced driveways and snow days and being trapped in a long desolate winter that will never end. No, fine people. Today we are talking about love. I am here with good news for you. […]