by Deborah Corn | Creative, Marketing, Mobile Media, Paper, Print & Digital, Software, Tips, Tools, Trends, Video
When I shared my CMYK Manifesto to Re-Think Print in 2014, this is what I was talking about – x1000! Nivea’s “Protection Ad” created by FCB San Paulo contains a detachable bracelet to put on a child… download an app, synch it to the...
by Deborah Corn | Marketing, Mobile, Mobile Media, Photo Libraries (DAM), Print & Digital, Print Services, Tips, Tools, Training, Trends
I have written a few posts to date regarding my experience at Dscoop and saved this one for the finale since it will recap something incredibly unbelievable, awesomely inspirational and yes, even controversial that has become my big A-HA Moment take-away from the...
by Deborah Corn | Design, Infographic, Interactive, Marketing, Mobile Media, Print & Digital, Tips, Tools, Trends
Last February I lead a panel titled “Building The Bridge From Print To Digital Through Design” at Graphics of The Americas 2013. The panelists were (with their titles at the time): Jorge Suria President, Hooah Interactive Communications, Penny Stamp Design...
by Deborah Corn | Creative, Design, Featured, Interview, Marketing, Mobile Media, Near Field Communication (NFC), Print & Digital, RFID, Tips, Tools, Training, Video
A little NFC, and a lot of Creativity can go a long way these days. This post takes us to South America where Creative Director Fabio Seidl and his team at Ogilvy Brazil created the first music magazine that PLAYS the music you are reading about! The project,...
by Deborah Corn | Marketing, Mobile Media, Near Field Communication (NFC), Print & Digital, RFID, Tips, Tools, Trends
Travelers passing though O’Hare, LAX, DFW and JFK will have an opportunity to open a channel and hail some exclusive “Star Trek Into Darkness” video content via NFC technology. By tapping their NFC enabled phones onto Capt. Kirk’s communicator...
by Deborah Corn | Buyers, Creative, Design, Education, Featured, Interview, Mobile Media, Paper, Print & Digital, Tablets, Tips, Tools, Training
As I often mention, one of the perks to having a website that’s dedicated to sharing cool things with our community is that cool things come along! Such is the case with Print Apply – an App for print professionals and graphic designers! I’ve had...
by Deborah Corn | Interactive, Marketing, Mobile Media, QR, Tips, Tools, Training, Trends
Welcome to Cross-Media Marketing New York Magazine! Your first dip into the pool was executed very nicely as well… clear offer, tasty incentive, instruction to scan the QR Code, (and bonus that you called it a QR Code!), you also provided a url to the promotion...
by Deborah Corn | Augmented Reality, Creative, Interactive, Marketing, Mobile Media, Print & Digital, Print Services, Tips, Tools, Training, Trends, Video
Here is a great use of cross media marketing! A printed banner connects people (and potential students) with a digital experience that offers them a glimpse into campus life. The video below doesnt show if there was a way to connect and get more information, but that...
by Deborah Corn | Interactive, Marketing, Mobile Media, Near Field Communication (NFC), Print & Digital, RFID, Tips, Tools, Training, Trends
Hear that? It’s the sound of progress! Sure there are soon to be antiquated QR codes on these out-of-home ads, but have no fear, as soon as all mobile devices are enabled with NFC readers they will be distant memories! I have been writing about NFC for over...
by Deborah Corn | Augmented Reality, Interactive, Marketing, Mobile Media, Print & Digital, Tips, Tools, Training, Trends, Video
This is a great idea and of course since the App works with print it’s even cooler! Im not a big photo sharing person in my real life, but Im thinking of other ways to use this tech that make more sense for me. For example, using the app to add a little photo to...
by Deborah Corn | Events, Marketing, Mobile Media, Near Field Communication (NFC), Tips, Tools, Training, Trends, Video
Until I watched this video, I really believed the NFC process was way more complicated than it appears to be. Even if this is the most basic use of the technology, it seems doable by pretty much everyone with an NFC enabled device, and a little patience. This was...
by Deborah Corn | Augmented Reality, Creative, Design, Interactive, Marketing, Mobile Media, Print & Digital, Tips, Tools, Training, Trends, Video
By Ben Freund I decided to challenge myself for this month’s article. I decided I was going to find out what was so exciting about AR technology, and when I figured it out, I’d let you know what it was. See, my understanding of AR was a little out of date. As far as I...
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