Peapod, P&G tap mobile to simplify grocery shopping for commuters

by Deborah Corn | Mobile, Mobile Media, Print & Digital, QR, Tips, Tools, Trends, Video

Last year, the QR grocery store in the subway in Seoul, Korea created quite a bit of buzz not only for the great idea, but for a creative and practical way to apply QR based shopping into our lives. About a month later, posts started popping up that the QR grocery...

Experience an Augmented Reality Valentine's Day with Starbucks

by Deborah Corn | Augmented Reality, Marketing, Mobile Media, Print & Digital, Tools, Trends, Video

by Heather Taylor Yesterday Starbucks launched their new Valentine’s augmented reality (AR) cups. It’s quite a clever way to get customers to not only drink their morning coffee but to buy one for a loved one. All you need to do is download the...

PMC's Documobi Webinar: The Recap

by Deborah Corn | Education, Interactive, Marketing, Mobile Media, Print & Digital, Print Services, Software, Tips, Tools, Training, Trends, Webinar

Thanks to all of the 250ish attendees on the Documobi webinar Wed Jan 11th, and to the other 200 that registered but couldn’t make it! That is a pretty big response in webinar terms and it gives us some good street cred to bring more cool stuff to you as the year goes...

Coca-Cola tests NFC advertising in Singapore

by Deborah Corn | Marketing, Mobile Media, Near Field Communication (NFC), Print & Digital, QR, Tools, Trends

It’s very nice to see that NFC and QR are living happily together in Singapore 🙂 Coca-Cola has launched an NFC out-of-home advertising campaign in Singapore. By Sarah Clark The campaign promotes the company’s Coca-Cola and Fanta drinks brands and uses the...

Moving circulars into the digital age

by Deborah Corn | Interactive, Marketing, Mobile Media, Print & Digital, Publishing, Tips, Tools, Training, Trends

This article is speaking to retailers to get on board with digital circulars, but I am going to focus on Printers. If you are not currently exploring or implementing a digital aspect to your services, you are going to lose out. You have the files, you have the assets,...

Augmented Reality Meets Gesture Recognition Through Print And More

by Deborah Corn | Augmented Reality, Marketing, Mobile Media, Print & Digital, Publishing, Software, Software and Systems, Tips, Tools, Training, Trends

Lot’s of cool stuff coming down the road to interact WITH Print as well as other objects. Like any marketing technology, the case for adding value still has to be made before diving in and providing a relevant user experience to justify the...