by Deborah Corn | Creative, Interactive, Marketing, Mobile Media, Near Field Communication (NFC), Print & Digital, QR, Tips, Tools, Trends
Finally an APP everyone can get behind! This is from Australia, and if you watch the video you might be more surprised by their snack bar options than the ease of use and MAJOR added value for the movie-goer. Seafood Medley anyone? So yay to MasterCard for the idea...
by Deborah Corn | Buyers, Direct Mail, Education, Finance, Marketing, Mobile Media, Print & Digital, QR, Tips, Tools, Training, Trends
If you plan on incorporating or submitting materials with QR codes during this promotion, take HEED – the USPS is now QR Big Brother, and I for one am thrilled! The news is in – the USPS has announced a summer postage incentive program: via Postology Report...
by Deborah Corn | Marketing, Mobile, Mobile Media, Print & Digital, Tips, Tools, Training, Trends
Print take notice! WHERE your audience sees you is moving up this list in regard to value added, location based offers and content via mobile! I wonder if there is ALREADY and APP for that? Hmmm…. oh yes, now I remember DOCUMOBI! Created FOR Print by Print...
by Deborah Corn | Mobile, Mobile Media, Print & Digital, QR, Tips, Tools, Trends, Video
Last year, the QR grocery store in the subway in Seoul, Korea created quite a bit of buzz not only for the great idea, but for a creative and practical way to apply QR based shopping into our lives. About a month later, posts started popping up that the QR grocery...
by Deborah Corn | Augmented Reality, Marketing, Mobile Media, Print & Digital, Tools, Trends, Video
by Heather Taylor Yesterday Starbucks launched their new Valentine’s augmented reality (AR) cups. It’s quite a clever way to get customers to not only drink their morning coffee but to buy one for a loved one. All you need to do is download the...
by Deborah Corn | Education, Interactive, Marketing, Mobile Media, Print & Digital, Print Services, Software, Tips, Tools, Training, Trends, Webinar
Thanks to all of the 250ish attendees on the Documobi webinar Wed Jan 11th, and to the other 200 that registered but couldn’t make it! That is a pretty big response in webinar terms and it gives us some good street cred to bring more cool stuff to you as the year goes...
by Deborah Corn | Marketing, Mobile Media, Near Field Communication (NFC), Print & Digital, QR, Tools, Trends
It’s very nice to see that NFC and QR are living happily together in Singapore 🙂 Coca-Cola has launched an NFC out-of-home advertising campaign in Singapore. By Sarah Clark The campaign promotes the company’s Coca-Cola and Fanta drinks brands and uses the...
by Deborah Corn | Interactive, Marketing, Mobile Media, Print & Digital, Publishing, Tips, Tools, Training, Trends
This article is speaking to retailers to get on board with digital circulars, but I am going to focus on Printers. If you are not currently exploring or implementing a digital aspect to your services, you are going to lose out. You have the files, you have the assets,...
by Deborah Corn | Augmented Reality, Marketing, Mobile Media, Print & Digital, Publishing, Software, Software and Systems, Tips, Tools, Training, Trends
Lot’s of cool stuff coming down the road to interact WITH Print as well as other objects. Like any marketing technology, the case for adding value still has to be made before diving in and providing a relevant user experience to justify the...
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