T-Mobile Scores Another Flashmob Video Hit
The folks that brought you The T-Mobile Dance, the most-watched flashmob video ever, are back in town with a sequel, staged at London’s Heathrow airport. The T-Mobile Welcome Back uses every trick in the book — swelling choral voices, upbeat and uplifting music, great acting and candid footage — to tug your heartstrings. That’s one […]
Will "device fingerprinting" replace online cookies?
IRVINE, Calif.—David Norris wants to collect the digital equivalent of fingerprints from every computer, cellphone and TV set-top box in the world. He’s off to a good start. So far, Mr. Norris’s start-up company, BlueCava Inc., has identified 200 million devices. By the end of next year, BlueCava says it expects to have cataloged one […]
Evolutionary Replacement For The QR Code?
Although not exactly QR Code news 2d-code followers will be interested to read about Junaio’s release today of version 2.5 of its Augmented Reality (AR) browser. It is probably safe to say that in five+ years time we are more likely to be using some form of AR rather than some form of QR, so […]
Shoot Aliens In Time Square with this Augmented Reality iPhone Game
Augmented reality seems to becoming more and more popular. Here is an augmented reality game that we came across that looked like a lot of fun. Shoot down the aliens before they land! The game is called Look-Up and you get download it from iTunes here. via Shoot Aliens In Time Square with this Augmented Reality […]
FCC Postpones Net Neutrality Vote to Dec 21st
After more than five years of hemming and hawing, the FCC appears close to voting on net neutrality, the hotly contested means of overseeing Internet access. The FCC has postponed its Dec. 2 meeting to Dec. 21, prompting speculation the agency is getting its ducks in a row for a vote on the politically polarized […]
Apple's iAd iPhone ad network lands in Europe next month
Apple has announced that its iAd mobile advertising network will arrive in Europe next month. The iOS ad network launched in the US in July and has signed up more than half of the top 25 US national advertisers in its first four months of operation, according to Apple. Andy Miller, Apple’s VP of iAd, […]
QR code infographic
According to Nathan King at QR Code Awareness, mobile devices have changed the way consumers access the Internet as well as the way marketers are trying to reach customers. QR codes – which direct you to a website, phone number, SMS or other call to action when scanned with your smartphone – are showing up […]
Morgan Stanley's Meeker Sees Online Ad Boom
Mary Meeker will predict a $50 billion online advertising boom in an address at the annual Web 2.0 Summit in San Francisco today. The Morgan Stanley analyst will say as well that mobile commerce may gain market share faster than traditional online retailing. Meeker, 51, is back in demand. She was called “Queen of the […]
New Augmented Reality ad campaign for Coke
German restaurant chain Sausalitos has launched a rather clever Augmented Reality campaign. The latest issue of the chain’s magazine carries an ad for Coke Zero that, when viewed via a mobile phone running the Junaio AR browser app, comes to life with animated elements and offers the user a discount offer. This certainly isn’t the […]
How a QR Code-Driven Game Paid Off in Russia
Back in Mother Russia last summer, energy-beverage brand Red Energy engaged users on a titillating mobile scavenger hunt. The game kicked off in Moscow at the Paveletskaya subway stop, where a user could scan a QR code (a two-dimensional bar code) with his or her phone, then answer a riddle, which led to a QR code hidden […]
New Hyper-Local Network puts video in banner ads
In what’s said to be a first, Interpublic Group local media and marketing shop Geomentum is teaming with digital video distributor Mixpo to create a nationally scalable, ZIP code-level addressable platform to dynamically insert digital video messages into banner ads. The cable industry has been trying to develop a comparable service for its broadband TV […]
Facebook Deals Service Takes on Foursquare & Groupon
Facebook has a new offer for users willing to share their locations in status updates: deals from nearby merchants or big-brand marketers such as Starbucks, Gap or McDonalds. The social network announced “Deals,” an extension of its Places mobile feature, which allows users to check in at locations such as bars, coffee shops or malls. […]