by Deborah Corn | Buyers, Creative, Design, Education, Marketing, Mobile, Near Field Communication (NFC), Packaging, Print & Digital, Print Services, QR, Software, Tips, Tools, Training, Trends
When the NFC buzz started a few years back, I was all excited since like many I was having bad experiences with QR codes and was hoping something “better” would come along. When this tech did, it was limited in use for mobile payments, but some very smart...
by Deborah Corn | Buyers, Creative, Interactive, Marketing, Mobile Media, Near Field Communication (NFC), Print & Digital, Publishing, Tips, Tools, Training, Trends
Setting aside everyone doesn’t have an NFC-enabled smart phone, this is still cool and a nice introduction to the technology via PRINT of course. I totally don’t get how there is a chip in the ad (since when NFC first was stirring around...
by Deborah Corn | Creative, Interactive, Marketing, Mobile Media, Near Field Communication (NFC), Print & Digital, QR, Tips, Tools, Trends
Finally an APP everyone can get behind! This is from Australia, and if you watch the video you might be more surprised by their snack bar options than the ease of use and MAJOR added value for the movie-goer. Seafood Medley anyone? So yay to MasterCard for the idea...
by Deborah Corn | Marketing, Mobile Media, Near Field Communication (NFC), Print & Digital, QR, Tools, Trends
It’s very nice to see that NFC and QR are living happily together in Singapore 🙂 Coca-Cola has launched an NFC out-of-home advertising campaign in Singapore. By Sarah Clark The campaign promotes the company’s Coca-Cola and Fanta drinks brands and uses the...
by Deborah Corn | Marketing, Near Field Communication (NFC), Tips, Tools, Training, Trends
It’s getting closer! And while NFC wont kill the QR code since it cant be used in some formats – like ads in publications, it’s still worth being excited about since it’s yet another tech attached to print, and that means more print! ...
by Deborah Corn | Marketing, Mobile, Near Field Communication (NFC), Tips, Tools, Trends
NFC is coming!!! What a perfect venue too! Imagine all the opportunities for NFC enabled displays and posters the Olympics will generate. What is interesting to note is that the continued article also mentions that NFC capability will be soon be available as an ADD...
by Deborah Corn | Marketing, Near Field Communication (NFC), QR, Tips, Tools, Training, Trends
I just read a great post by Tony Vassiliev – Chief Executive Officer at Gauge Mobile Solutions Inc. titled Will NFC Eliminate QR Codes Entirely? One of the reasons Im sharing it, besides my love for all things multichannel, is that he makes this very simple and...
by Deborah Corn | Marketing, Mobile, Near Field Communication (NFC), Tools, Trends
They may be Down Under from many of our perspectives, but Australia’s Communication Council is Up and Over when it comes to embracing the possibilities for NFC, and calling the mobile companies into immediate action to provide the technology to the masses. If...
by Deborah Corn | Finance, Mobile, Near Field Communication (NFC), Tips, Tools, Trends
Mobile Phones are quickly on their way to becoming the gateway to our on-lines lives, and our bank accounts. While this isnt a new story, I’m posting this infographic because each step we take towards mobile payment, is also a step closer to NFC (Near Field...
by Deborah Corn | Marketing, Near Field Communication (NFC), Tips, Tools, Training, Trends
Here we goooooooooooooo…. WOOHOOOO…. !!! +++++++++++++++++++ Today, three NFC near field communication specialists are announcing a global alliance to help promote the use of the technology as a viable mobile marketing tool. The firms involved in the NFC...
by Deborah Corn | Near Field Communication (NFC), Tips, Tools, Trends
Riding the train just got easier… if you have an NFC enabled phone that is. By: Dan Balaban German national railway, Deutsche Bahn, plans to roll out its NFC-based ticketing service, Touch&Travel, to its long-distance stations throughout Germany this year,...
by Deborah Corn | Marketing, Near Field Communication (NFC), Tips, Tools, Trends
Near Field Communications is creeping into our lives… where we shop and ultimately how we will buy things. Next time you are in the market for a new mobile phone, ask about NFC as there are a bunch of models already enabled and soon all will be. By Sarah Clark...
