3GTV adds NFC to grocery store shelves
Near Field Communications is creeping into our lives… where we shop and ultimately how we will buy things. Next time you are in the market for a new mobile phone, ask about NFC as there are a bunch of models already enabled and soon all will be. By Sarah Clark “We see NFC as the […]
Museum of London uses NFC for Exhibits and more
QR codes never really made it to museums as widespread as I imagined they would – but perhaps it’s better that way as NFC will move in and take over that space as soon as cel phone catch up… Once again, Europe is setting the stage… If you are among the first proud owners of […]
Infographic: Your Cell Phone is Your New Credit Card
NFC, NFC, NFC. And just in case, NFC stands for Near Field Communications. I am anxiously awaiting this tech to be mainstream for many reasons but one that always stands out is related to payments as visualized in the infographic below. And it’s not because I feel that finding my wallet, pulling out a credit card, waiting for it to be […]
NFC in QR Codes!
How do you solve the problem of wanting to use Near Field Communications (NFC) but there not being enough people using phones equipped to read it? Put NFC is your QR code! Genius right? All the talk has been NFC vs QR, but the smart folks over at Clove Technology did the old “You put […]
NFC Enabled Smart Posters Hit US
Here we go! And check out some of the references below as well – Sprint is ALREADY making NFC ready phones! via NFC Enabled Smart Poster for Basketball Wives on VH1 – YouTube. This is the first NFC (near field communications) Smart Poster to hit the United States. The technology utilizes RFID for frictionless transfers […]
Mobile Payments To Triple To $670B By 2015
by Leena Rao Digital Goods Will Represent 40% Of Transactions Juniper Research is releasing a new study today that reports that the transaction value of mobile payments for digital and physical goods, money transfers and NFC (Near Field Communications) transactions will reach $670 billion by 2015, up from $240 billion this year. The top 3 regions […]
Zoosh: An Alternative to Google Wallet & NFC
Laurie Sullivan, Senior Writer & Analyst, MediaPost The guys behind the Silicon Valley startup Naratte have been creating buzz with an inaudible signal that gives application developers the benefits of Near Field Communication (NFC) using the simple speaker and microphone found in mobile devices. Pitched at a frequency commonly used by dolphins, frogs, and other […]
Infographic: The Future of Interactive Advertising
via Infographic Series: Interactive Advertising | Mutual Mobile. It was only ten years ago that Google created AdWords – technology that gave advertisers an unprecedented level of targeting. Today we’ve become accustomed to context-aware advertising everywhere from our Facebook to our Gmail, but mobile technologies are taking contextual and interactive marketing a step further. Advertisers can […]
Advertising and the Power of NFC
The advertising world is always quick to capitalize on new technologies with broad reach. Dan Trigub, vice president of business development for Blue Bite, a mobile marketing firm, sees no end to the possible uses for NFC in his business. Trigub describes a world saturated with digital content, where the consumer can pretty much be […]
First Public NFC Marketing Campaign – DELIVERED VIA PRINT!
The new X-Men movie “X-Men First Class” will be advertised around London, UK using Near Field Communication (NFC) to take mobile users to a trailer or Facebook page via their NFC enabled phones. Proxima are providing the the technology and as far as I know this is the first time that NFC has been used […]
Starbucks to roll out NFC payment in UK
Starbucks to roll out contactless payment with Barclaycard Starbucks has signed a deal with Barclaycard, in partnership with Visa Europe, to bring contactless payments to its coffee shops. From Spring 2012, customers in selected stores will be able to pay for their coffees by simply holding their contactless credit or debit card over a payment […]