Bookmaking Part 2: Everything You Need To Know About Sizes And Signatures

Bookmaking  Part One / Part Three / Part Four By Francis Atterbury Let me say straight away that I can’t tell you everything you need to know about sizes and signatures. Not only do I not know everything, but it would be a pretty dull thing to know everything about! But, I do know quite about them, so here […]

Why Printers Should Stop Telling People What They Do, And Show Them Who They Are

Video may have killed the radio star, but it’s providing longevity for the promotion of print! Mark my words – VIDEO – will be the most important tool for your marketing communications next year. Let’s kick this off with some numbers you can’t ignore… According to Invodo’s Video Statistics: The Marketers Summary 2014 74% of […]

FastbindUSA Debuts First PUR/EVA Tabletop Binder in US at GRAPH EXPO

Watch Kent from Fastbind USA talk about their PUR/EVA launch, and take questions from the crowd and viewers from home during our #PrintChat Press Conference – Live from GRAPH EXPO! Affordable and cost saving PUR/EVA tabletop binder will revolutionize commercial print and bindery capabilities Fastbind has developed the first of its kind PUR EVA tabletop perfect […]

The Trade Show Customer Experience

by Chris Echevarria Coming back from Graph Expo or any trade show is always a great time to reflect about how “the show went”. For different people inside of an organization this means different things – did we get the number of leads we were targeting, did we have enough customer visits scheduled, did we […]

#UKvUSA Why Buyers Will Never Read Your Emails

Welcome to my blogging duel with TEAM UK’s Matthew Parker over at Profitable Print Relationships. Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK procurement world, and I come from the USA agency world. We used to argue about process, but over the years it has […]

Executive Outlook at Graph Expo Unveils Freeze Frame of Today’s Printing Industry

Photo by Melissa DiVietri  Conference Sets a Pivot Point for Futurists, Analysts and Practitioners to Access a 360 View of Industry The Executive Outlook conference took place the first morning of Graph Expo 2014, setting the stage for the equipment, products and services displayed on the trade show floor. The session — entitled “Print That Performs” — […]

The Gold Nugget – The Customer Experience

by Chris Echevarria The Gold Nugget -The Customer Experience I read an interesting article this week posted by Colin Thompson in Printing News entitled “Treat Your People like Gold Nuggets in the Printing Industry.” What really struck a chord with me were the two points as to why key employees stay at a job: The […]

How to Reinvent Yourself and Find New Markets in the Digital Age

By Jeff Lewis Early in my career, I had a job in Manhattan. Living in the suburbs of New York City, I had the same routine every day: drive to the train station, take the train to another train, take that train to mid-town. I’d work an 8-hour day and then do the reverse commute. […]

ASK ROCK: Picking The Right Legal Help When Selling Your Business

Dear Rock, My parents have relied on the legal guidance of a local attorney with their printing business. However, now that they’re considering selling the business, I’m worried that the lawyer won’t be able to handle the transaction. Any advice on how to proceed? ~Concerned in Connecticut Hey Concerned, It’s very difficult for a business […]

The Social Media Change Agent And Customer Experience

by Chris Echevarria Over the past few weeks almost everyone I’ve spoken to has made mention about the horrible customer experience example involving a cable company and a dissatisfied customer wishing to discontinue his service. While there are many folks who have had similar experiences with this particular company, myself included, there’s a new weapon in […]