How a Packaging Nerd Sees Increases in eCommerce During the Pandemic
As a packaging engineering geek, I constantly look at the packaging that ships to my home. Ecommerce shipments experienced an explosion increasing 75%-80% in the first half of 2020 versus 2019. For those who decide to forgo the in-store experience, skip BOPIS (buying online, picking up in-store) and opt-out of curbside pickup, the next best […]
Packaging and Printing: It’s More Than What Meets the Eye
Packaging and printing: it’s more than what meets the eye. In today’s world, packaging is everywhere and used for almost everything — be it the cereal box in the local grocery store or the packaging used to contain your dreaded COVID test kit. With that said, printing is so important in the packaging process One […]
It Takes Two: Digital Twins in Print and Beyond
Happy New Year, Printerverse! Certainly here in the UK we still find ourselves at home, living our lives through screens. I’m sure all of us have friends, family, and colleagues that we haven’t seen from below the shoulders for the best part of a year, if not longer. We have become accustomed to our digital […]
Print, Technology and the Circular Economy
At the onset of the COVID-19 pandemic, some lauded a positive of the widespread virus – a win for sustainability, a chance for our natural habitat to ‘heal’ as people stayed home, factories closed their doors, cars stayed off the roads, and flights were grounded. However, on the other side of the coin, the pandemic […]
[VIDEO] #PrinterChatPodcast LIVE! An Industry Panel Discussion
Co-hosts Will Crabtree, Jamie McLennan and Deborah Corn welcome Larry Vaughn, Warren Werbitt and Robert Godwin for a special edition #PrinterChatPodcast panel discussion on the current state of the print industry, the impact of Corona on their businesses, extending credit to customers, online vs in-person industry events, and everyone participates in a ‘Pick One’ speed round regarding what printing equipment everyone […]
Shopping in the Time of Corona: How Print and Tech Give Retail a Lifeline
Most of us are living very different lives than we were a few months ago. Even though the priorities in the grand scheme of things are stopping the spread of the virus, keeping people safe, and caring for those who are sick, it’s OK to miss the little things. Some of mine are: strolling around […]
Solution Selling for Online Conferences: Physical Kits for Virtual Events
COVID-19 has a dramatic impact on the travel, tourism, and conference industries. Coupled with shelter-in-place orders, there is a dramatic increase in video meetings to support work from home. This increased adoption of video collaboration facilitates physical conferences and events moving online and become virtual events. According to Becky Braud, Event Strategist at Sprout Social, […]
The Omnichannel Generation – How Young People are Getting Social With Print
Has anyone checked their Screen Time report on their phone lately? I was deeply shamed by my iPhone this week. I’d like to say it was all long-form journalism and educational podcasts, but to be honest, too much of it is pointless scrolling through social media thanks to lockdown-induced boredom. I love being at home […]
Help Clients Create Unique Customer Experiences
Years ago when I was on the small initial team developing a brand new software product we hired someone to focus on integrating a help and learning system into the product. He immediately started talking about how we needed to integrate a new concept called human-centered design into the product. After listening to his pitch […]
Print With a WOW at Dscoop with Design Strategist Vicki Strull
We only have eight seconds to catch someone’s attention. Still with me? In this Podcast from the Printerverse episode, Deborah speaks to Vicki Strull, Design Strategist and Brand Visionary at Vicki Strull Consulting, at the Dscoop Edge event in Orlando. She shares some interesting insights and statistics that provide some food for thought on the […]
Color Management: The Intersection of Technology and Intent
The Printerverse at Print 18 was a resounding success. Our panels, interviews and events were attended by almost 2000 print pros, with a few hundred more watching from home around the planet via YouTube and Facebook. More than 6000 minutes of programming was watched live. If you missed any of our broadcasts the replays are here […]
3 Takeaways from HOW Design Live to Help You Connect with Print Customers
Last week I attended my first HOW Design Live thanks to the fine folks at The Association for Print Technologies (APTech) who helped me secure a press pass. Attending a HOW event has been a dream of mine since my advertising days. HOW magazine was (and I assume still is) a must-read to stay current on […]