Direct Marketing Gets Eco-Friendly
In the wake of Toshiba’s failed attempt for a National No-Print Day, I am going to be more proactive and help get Print & Paper’s greener messages out there for you to share as you wish… and please, do share them. We live in a bubble of our own industry and the perception of the […]
Forget A Book, Now You Can Read Your Toilet Paper
This little ditty is from The Atlantic. Let’s hope this doesn’t become a metaphor for the industry, and just one literal example of Print going to the crapper… The Most Terrifying Toilet Paper You Will Ever Use JOHN METCALFE I can’t wait for the movie adaptation of this one! “Drop” is a horror story released […]
Why Stopping Toshiba's National No Print Day Worked, and Why it Shouldn't Have
10 days after the announcement of National No Print Day, Toshiba pulled the plug and victory celebrations broke out through The Printerverse. Victory is a strong word. It implies a winner and a loser, but there is some grey area here too. Ok, in the movie version yes Toshiba is the villain and Print & […]
Calling all Print-Archists: Take a REAL STAND Against Toshiba’s No-Print Day!
UPDATE: PLEASE NOTE AS OF 6/20/2012 TOSHIBA HAS PULLED THIS CAMPAIGN – PARTLY BECAUSE OF POSTS LIKE THIS AND READERS LIKE YOU! Feel free to read it of course and THANK YOU FOR YOUR SUPPORT OF PAPER & PRINT! Toshiba’s self declared “National No-Print Day” is a marketing scam. It’s an environmental bait and switch […]
Ad Agency Rethinks Coffee Cup Sleeves As Newspapers
This campaign will be added to my list of things I wish I came up with. The brilliance here is that the initial audience is already there – coffee drinkers. They don’t have to first create coffee drinkers/customers/fans etc. The campaign only enhances the experience of having your coffee, which you are already having! This […]
Guerrilla Art! Paper Book Sculptures Pop Up In Libraries And Bookstores in Edinburgh
Since last Spring, and as recently as May 17th of this year, an anonymous female artist has been leaving intricate sculptures made from books throughout Edinburgh libraries and bookstores. Notes attached read “this is a gift for you in support of libraries, books, words, ideas…” and a reference to the book the sculpture was based. Needless to […]
Sweden To Adopt World's First QR Coded Banknotes
Ok, QR codes have “jumped the shark” in Sweden. It might just be me, but I don’t see ANY added value scanning money to get information about a bank. I also just realized this is my second post about something Swedish today – the other being the IKEA story. I did watch Million Dollar Listing […]
IKEA Reveals A Digital Camera Made Of Cardboard
This is pretty cool! By Yi Chen At the recent Fuorisalone event, a design expo held in Milan, IKEA gave out branded cameras in its press kit to media attendees. The simplistic cardboard camera has built-in memory that can store up to 40 digital photos. It’s powered by two AA-sized batteries and has a pull-out […]
Awesomely cool use of PAPER, Video & Education
Via Making a Home on Plesiosaurs When a whale dies, the story has just begun. Directed by Sharon Shattuck and Flora Lichtman for Sweet Fern Productions [sweetfernproductions.com] Director of Photography: Artem Agafonov Music by Rachel’s [rachelsband.com] A video compliment to Radiolab’s ‘Loops’ episode, in collaboration with producer Lynn Levy [radiolab.org] [We featured the same species […]
The Letterpress Thrives in an iPad Age
Who doesn’t love letterpress? There is something so attractive about it – maybe the “intricate simplicity” of the process? Ive rarely come across a bad design – in fact, the typography is usually inspirational. I had an Agency client once that we sold on the idea of letterpress materials on HANDMADE paper. Those are the […]
VIDEO: World Record-Breaking Paper Airplane Takes Flight on Conqueror
World record-breaking paper airplane takes flight on Conqueror Combined Locks, Wis. — The paper airplane designed by John Collins that broke the Guinness World Record™ for greatest distance flown was fashioned out of Conqueror® CX22. “As the exclusive North American distributor for Arjowiggins, Appleton Coated was pleased to have arranged the donation that put the […]
Your Touchscreen Can “Read” This Ink
Another technology to bridge print to digital. This one relies on Printers to embed an “invisible electronic code” during the printing process. So many new techs emerging now claiming to replace QR codes, but the market (or the consumers) are going to have to drive what ultimately wins out. I can’t imagine seeing an ad […]
