MINI’s Recycled Billboards
This inventive billboard campaign called “Minimalism” was created by advertising agency DraftFCB for MINI in Switzerland. Using discarded posters from other brand’s campaigns, they used a stencil to cut out shapes to make up the simplistic MINI car design and the lettering ‘BE MINI.’ They also stripped away the layers of past posters underneath to […]
Paper and ink prices rise, but industry executives more troubled by postal hike
War and natural disasters won’t slow the rise in printing costs. Conflicts in the Middle East, especially the Libyan civil war, drove oil prices from $90 a barrel in early February to more than $112 in April, and that puts pressure on prices of raw materials, including many of the precursor ingredients for inks. Meanwhile, […]
2011 NY Auto Show: Paper Audi A7 By Taras Lesko
To celebrate the launch of their new 2012 A7 sedan, Audi contracted graphic designer Taras Lesko to produce a scale model of the new car to be displayed at auto shows. The model Lesko produced is made entirely of sheets of heavy weight paper. The model is composed of 750 pieces which Lesko created first […]
printForum the conference scores big in the Windy City!
by guest blogger Dean Petrulakis of Rider Dickerson Thank you to all those who attended our first annual conference, printForum the conference! The attendance rate and response from the attendees was awesome! The conference included 11 carefully- crafted education sessions led by some of the most knowledgeable leaders in the industry, an amazing keynote speaker, […]
5 Ways to Increase Prices and not Lose Customers
Judith Aquino (Business Insider) At some point, every company wrestles with the question of how to increase prices without losing many of their customers. For small businesses, this issue can raise many problems, especially if their original strategy was to offer products or services free of charge or at incredibly low rates. Unfortunately, it is […]
1/1: Interview with Dean Petrulakis Senior VP, Business Development at Rider Dickerson Inc.
Dean Pertulakis is a long standing and respected member of my LinkedIn Print Production Professionals Group. I was thrilled when I saw that he had an event coming up and I immediately took the opportunity to reach out to him and see if PrintMediaCentr could help. After conference call and a presentation he made regarding the […]
New Publication Paper Price Monitor
by Terry L Choate Jr I have found, throughout the course of my career, that unless publishers have a resource to utilize in which to track accurate paper pricing, many times they find themselves over-paying their printer for the paper that they are consuming and being billed for. I think that while many printers try […]
Q&A: Fiber Testing, Paper, and the Lacey Act
Answers to frequently asked questions about fiber testing, a technology that can help find potentially illegal wood in the paper supply chain. In November 2010, WRI posted “Risk Free? Paper and the Lacey Act” in which we discussed using paper fiber testing to find potentially illegally harvested wood in paper products purchased in the United […]
How to Use Collateral Marketing for Sales
The concept of collateral marketing—using brochures and other printed materials that you can leave with a client—can be an effective part of a company’s sales cycle. It’s just a matter of choosing the right pieces. Adding Collateral Marketing to Your Sales Cycle It’s easy to lump collateral marketing and advertising together—you might print up brochures and […]
Linotype: The Film
We are excited to announce that we have officially started production on a documentary film about the Linotype typecasting machine. My interest in the Linotype started about six years ago when I was a graphic design student at university. For my senior thesis project, I re-established a letterpress printing area for the graphic design department. […]
UK: ViP conference to detail simple steps to paper cost savings
Print companies can make savings in paper costs equivalent to an average of 1.4% of their turnover through a few simple steps, according to Vision in Print (ViP). The research, which was conducted for Howard Smith Paper Group, revealed that for the average B1 and B2 sheet-fed litho printer, buying ‘Bulk packed’ paper can save […]
Free PaperSpecs Webinar: In the Groove: Scoring and Folding Creatively
November 18, 2010 2:00 p.m. Eastern (11:00 a.m. Pacific) PaperSpecs’ latest free webinar, “In the Groove: Scoring and Folding Creatively,” will help you master the power of print when two of the industry’s most creative and knowledgeable minds reveal the powerful potential of scoring and folding. Based on the contents of Sappi Fine Paper North […]
