A Bit of Guerrilla TRUTH For #Paperless2013
After the recent tweet from Paperless 2013 about the Restoration Hardware catalog, I decided to take a different approach to getting some paper sustainability facts out there that would be more digestible. What I realized from the Paperless 2013 tweet is that ONE image really does say a 1000 words (about a 1000 page catalog no […]
#Paperless2013 Fires The TWEET Heard Round The Print World
Go Paperless in 2013 takes its eye off “Paperwork” and turns its focus on Catalogs Remember in the Lord Of The Rings movies when the EYE was looking around for Frodo and would fix it’s gaze is one direction until something else distracted it? Well that seems to have happened over the weekend with the […]
PAPERCUTS: A New Webinar Series For Paper Lovers Everywhere!
PrintMediaCentr Partners with Paper Merchants, The National Paper Trade Association (NPTA), and AtTask to Bring New Webinar Series to Paper Lovers Everywhere! New format brings opportunity for Print Buyers, Designers, and Marketers to learn about multiple substrates and engage directly with Paper Merchants and Spec Reps. The Printerverse – April 23, 2013 – PrintMediaCentr (PMC) […]
Are These Ads Worth the Paper They’re Not Printed On?
This article from the NY Times was sent to me to share from my friend Warren Seidel at Unisource Worldwide. I have modified it but the full article is here: Are These Ads Worth the Paper They’re Not Printed On? – NYTimes.com. My apologies to the author, but also a HUGE thanks for covering our side […]
Designers, Buyers, Printers – Get a FREE Session Pass to #GOA2013 from PrintMediaCentr!
With over 70 sessions to choose from, including those from Digital Classroom – LIVE, there is something for EVERYONE at Graphics of The America’s February 21-23, in Orlando Florida! Check out the schedule here To win a pass: Option 1Designers Tweet: @PrintMediaCentr I gotta get a GOA pass, to hang in your booth and take […]
Visit PrintMediaCentr At #GOA2013 And Attend for FREE!
PrintMediaCentr brings its action-packed, fun-filled networking zone live to the expo floor. Stop by to see the use of print-based marketing technology – such as iPR, Augmented Reality, and QR Codes; listen to an array of speakers and panels; and more! Co-located with The Expo Theater in booth 371, we will bring designers and production […]
Who is Really Behind #Paperless2013
It seems as though the Go Paperless in 2013 campaign has backed down from some of its environmental messaging. I am going to share some visible changes to this campaign, and introduce some facts that may have been overlooked or missed very early on. I will leave it up to you to draw your own […]
@MillcraftPaper on Making the Right Paper Choice
by guest contributor Jill DiNicolantonio With so many printing papers available, specifiers can easily get overwhelmed. Many end up relying on a few favorites, usually opting for a white, gloss coated stock. Looking at it in further detail, you’ll see a bunch of paper qualities that can make all difference between a dream job and a […]
Why is the Print Industry Whining About #Paperless2013
Doesn’t the print industry have better things to do than shake its fist at Google and their Go Paperless in 2013 campaign? So many already think Print is out of touch with the “new world,” so why add fuel to that fire? And the organizations that are speaking out, well they just have their […]
1/1 Interview with Phil Riebel President of Two-Sides US, and Greenwashing Dragon Slayer
I met Phil in January of 2012 at the NPTA Executive Meeting where I was an invited speaker, and we have been working together since. PrintMediaCentr is an Allied Organization of Two-Sides US, and proud to be associated with all of their endeavors. DC: What is Two Sides and how did it come about. PR: […]
Going Guerrilla Against Google's #Paperless2013 Campaign
When I first read about Google’s “Go Paperless in 2013” campaign I have to admit it didn’t bother me. It isn’t an anti-print industry stance or a direct attack on the paper industry. It’s a marketing campaign to promote the use of the cloud, and purchase cloud and other e-services from their partners – […]
At Brazil-based Fast Food Chain, Packaging Is Edible
We have shared info about edible packaging, and edibles that were turned into packaging, but those were more gimmicky than this latest execution which does in fact seem to solve a huge “waste” issue. Fast Food is big business, especially in the US. Over the years we have all experienced a Fast Food packaging shift […]
