#UKvUSA: What Matters More, Price Or Value?
Welcome to my blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the post… and if you are just joining us, here is some background… Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK procurement world, […]
Brazilian Neutrogena Ad Lets You Wipe the Lipstick Right Off Actress’s Face
Brazil continues it’s STREAK with the coolest uses of print out there!! This is from ADWEEK. Hat tip to Rick Littrell for sharing on Facebook! Here’s a nifty way to get the average magazine peruser to put a product sample to good use. Neutrogena and agency DM9DDB worked with Brazilian weekly Caras to create a special […]
Do You Ask For Print Samples? I Do, Now!
by Chloe Mahendra-Fuji, Print Diva Hi! I’m Chloe! I have been working on a bunch of print jobs that have complicated set ups and an interesting set of finishing requirements. Some of the pieces need complete perforations and others need to be finished as book blocks even though they aren’t technically books – more like […]
Why Designers Need To Understand The Print Universe
by Roberto Blake Print Design is one of the more challenging aspects of being a graphic designer. There is more to it than the pixels of digital and web design. You have to consider the digital print production process and how the types of media you are printing on effect and impact design decisions. You […]
3 Misconceptions Of The Print Industry
by Jennifer Grace When is the last time you’ve seen an article about how print is still alive? Or print isn’t dead? I see them all the time…and… I admit it, I’ve written a few myself. Not to worry; this article is not one of those, though, I do strongly believe in the power of […]
#UKvUSA: Who Really Chooses Paper?
Welcome to my blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the post… and if you are just joining us, here is some background… Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK procurement […]
And The Magic Ingredient Is…. Paper!
By Chloe Mahendra-Fuji, Print Diva Hi! I’m Chloe! If you have been following me you know that I work with customers to help them be the best they can be. Last month I told you my tale of woe as I tried to get a job done on an inkjet press and managed to mangle […]
How Making Chocolate Chip Cookies Is Like A Direct Mail Campaign
by Jennifer Grace Baking is something that I hold dear. It is my favorite hobby. Pies, cakes, casseroles, it doesn’t matter; if it goes into the oven, I love to bake it. So today is rainy and a little on the cold side here in Maine and all I can think about is baking. Whenever […]
#UKvUSA: Who Really Cares About Color
Welcome to my blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the post… and if you are just joining us, here is some background… Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK procurement world, […]
Being A Good Customer… And How I Failed!
by Chloe Mahendra-Fuji, Print Diva Hi! I’m Chloe! Sorry I missed you last month… there was a big job in my life and time got away from me. And now that I look back, I still missed the mark of being a good customer to my printer. Let’s start with the basics. You’ll recognize the […]
Who Is Buying All This Print Anyway?
by Jonathan Malone-McGrew, EDP For anyone that knows the McGrew name, it comes as no surprise when I tell them that I am in the print industry. As some of you may know, I spent my formative years growing up inside a print software development company that quickly made a name for itself with quality […]
#UKvUSA: Your Printer Has A New Press: So What?
Welcome to my blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the post… and if you are just joining us, here is some background… Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK procurement world, […]
