Brazilian Neutrogena Ad Lets You Wipe the Lipstick Right Off Actress’s Face

Brazil continues it’s STREAK with the coolest uses of print out there!! This is from ADWEEK. Hat tip to Rick Littrell for sharing on Facebook! Here’s a nifty way to get the average magazine peruser to put a product sample to good use. Neutrogena and agency DM9DDB worked with Brazilian weekly Caras to create a special […]

GRAPH EXPO 15 MUST SEE ‘EMS Winners Announced

Congrats to all – but especially our GRAPH EXPO 2015 Intergalactic Alliance members: HP, Xerox, Scodix, Pitney Bowes and Avanti! See what they are bringing to Chicago, meet the rest of out Alliance and see what The Printerverse is all about here! GRAPH EXPO 15 MUST SEE ‘EMS WINNERS ANNOUNCED Reston, VA – The 2015 […]

KFC Turns Its Iconic Bucket Into A Photo Printer

Shout out to Cindy Walas @steedmrspeel for sharing this on Twitter today! KFC Has Created a Fried Chicken Bucket That Doubles as an Instant Photo Printer! See full post and more pics on PetaPixel! After 60 years in Canada, KFC knows that some of the best memories are made around the bucket. We’ve created the […]

A Few Ideas (And Ways!) To Help You Attend GRAPH EXPO 2015

Greetings CMYK Enthusiasts! It is my distinct honor to announce that The PrinterverseTM is BACK as a show floor feature at GRAPH EXPO 2015 – our fourth year! I just starting working on the site, and many announcements will follow about our sessions, special events, and of course our partners – the most amazing Intergalactic Alliance […]

Do You Ask For Print Samples? I Do, Now!

by Chloe Mahendra-Fuji, Print Diva Hi! I’m Chloe! I have been working on a bunch of print jobs that have complicated set ups and an interesting set of finishing requirements. Some of the pieces need complete perforations and others need to be finished as book blocks even though they aren’t technically books – more like […]

Why Designers Need To Understand The Print Universe

by Roberto Blake Print Design is one of the more challenging aspects of being a graphic designer. There is more to it than the pixels of digital and web design. You have to consider the digital print production process and how the types of media you are printing on effect and impact design decisions. You […]

3 Misconceptions Of The Print Industry

by Jennifer Grace When is the last time you’ve seen an article about how print is still alive? Or print isn’t dead? I see them all the time…and… I admit it, I’ve written a few myself. Not to worry; this article is not one of those, though, I do strongly believe in the power of […]

#UKvUSA: Who Really Chooses Paper?

Welcome to my blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the post… and if you are just joining us, here is some background… Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK procurement […]

Top 5 Tips for InkJet Success

If you aren’t already working with an inkjet web press, this is a great time to get onboard the inkjet train. Productivity, print quality and a world of new product options await those who embrace the technology. However, as powerful as it is, there is some planning to do to become as successful as possible. […]

Dublin Delivers For #Jetcomm, #DscoopOpen And Digital Print

To paraphrase Chico Escuela… “2015 been berry, berry good to me!” With an influx of new partners, an expanding community to share knowledge and ideas with, and an awesome trip across the pond with HP High Speed Production InkJet Solutions for #Jetcomm EMEA and #DscoopOpen, yeah, I am smiling more than not these days. So while […]

5 Mistakes You’re Making With Email-to-Print Marketing

In an email-to-print or cross channel campaign using print, the first step is to get those emails opened. Here are 5 email mistakes printers and marketers make… In an email-to-print or other cross channel campaign – if you want to get to the stage of your campaign where you are mailing glorious samples or creating […]