AR: Closing The Gap Between Virtual And Reality
by Jennifer Grace For those readers who are not familiar with Augmented Reality (AR), I would like to explain. Augmented Reality is an integrated technology that superimposes a digital image (for example, a video) on the observer’s real world view. This is accomplished with the use of a lens (such as a cell phone camera), […]
3D Printing Goes Viral With Sci-Fi Inspired Process
Revolutionary 3D process turns conventional 3D printing upside down by Ben Rutter Are you ready to see the flyest step forward in 3D printing this year and quite possibly for a while to come? I hope you shouted a resounding “YES” at your computer, because I want you to be ahead of the pack when […]
Keeping Print Alive For Generation Z
by Jennifer Grace Last month I wrote a letter to marketers about Millennials about how we are affected by print (If you missed it, you can catch the link at the end of this article). Right now I’d like to address another generation for a moment. This generation is by no means a lost generation. […]
Why Printers Should Attend A DAM Conference
I reached out to Henry Stewart to help me find a company that has helped PRINTERS successfully become Digital Asset Management service providers. When they put me in touch with Widen, it was quite a surprise to find out not only do they help Printers, they were a Printer! Widen saw a huge opportunity in the new DAM […]
Print @ SXSW
by Craig A. Bower I’ve kept myself pretty busy in the weeks since South by Southwest (SXSW) – an incubator of cutting-edge technology and digital creativity in Austin, TX – ended. Busy reading the media coverage and separating hype from reality. Busy downloading and trying out new apps I learned about. Busy following up with contacts. […]
Busy Salespeople Let Print Do the Talking to Teens at Portland Auto Show
High Quality Printed Booklet Helps to Convey the Automaker’s Brand Promise by Ben Rutter I recently attended the Portland Auto Show, an event that brings car manufacturers and dealers from across the Northwestern U.S. to advertise their goods. As a teenager, I was of peripheral interest to the busy salespeople on the show floor. Nobody […]
Coke Zero Serves Soda From A Billboard In Indianapolis
Out Of Home advertising is certainly the most creative and most FUN to produce – especially when you have a client like COKE! I worked on the Coca-Cola International account for a few years so I do have first hand experience when it comes to spending some big bucks on big installations. We never did […]
Meet The New Print Pioneers
I’ve been thinking about how to tell you all about my incredible experience at Jetcomm and Dscoop since I got into the taxi to the airport heading home from D.C. This is one of those things that could go on forever and never truly do these events justice, or the incredible people I met, and […]
Personalized 3D Printed Gift Lures New Customers
3D Printing adds Novelty to Email-to-Print Marketing Campaign A business acquaintance just started using 3D printing in his sale prospecting process. I wish I had thought of it! First he collects names and email addresses when he does presentations. He offers a free personalized gift if attendees sign up for his email newsletter. Then he […]
Of Swiss Chocolate and Pretzels: Tales From Hunkeler InnovationDays
By Chloe Mahendra-Fuji, Print Diva Hi! I’m Chloe! I just finished a run of tradeshows that made my head spin! And there are a few more to go this season. Let me share some of the cool stuff I saw. One of my all time favorite trade shows is Hunkeler InnovationDays in Luzern Switzerland. It […]
Print Fight Club: Round One Recap And Replay
Last week, with the support of our friends at eLynxx Solutions, I launched #PrintFightClub with the topic “Will Print Management Services KILL In-House/Agency Buyers, Or Save Them?” with panelists Matthew Parker representing Print Procurement Specialists, Jim Fennell representing Print Management Services, and me, Deborah Corn, representing Agency/Marketing Print Buyers. I just listened to the replay […]
VIDEO: Unique Inkjet Technologies Featured At ISA Expo 2015
Although I cannot make it to ISA Sign Expo this year, Chris Price is carrying on without me!! GRAPH EXPO is hosting the Print Application Center in partnership with our friends at My Print Resource. They will have some awesome panels, demo’s and a Cocktail Reception Friday April 10, 2015 – right on the show […]