Christmas Card Phones Friends And Family When It’s Opened
via springwise.com Telecoms company O2 has created a Christmas card with an integrated SIM, capable of making a call between sender and recipient. Christmas has always been a time for sharing and connecting with family, and every year marketing agencies across the globe take it upon themselves to remind consumers of this fact. Once in […]
2014: My Year Of Print Events
Prognostications for 2015 will be coming along shortly, so to prepare for that I’m taking a brief moment to reflect on the last 340ish days – well just the Event highlights! I attended my first Dscoop and successfully executed “Occupy Scodix” establishing an unauthorized home base for my PMC operations in their booth – literally. […]
Printers Sabotage Their Marketing Success With These 7 Phrases
Have you heard yourself say any of these 7 self-limiting phrases? If so, you’re holding your company back from print + digital success! Do you put up roadblocks to an effective marketing program because you are a printer? Do you avoid using digital options and only use printed communication? Do you underestimate the power of […]
#UKvUSA: Three Critical Buying Tasks To Kick-Off 2015
Welcome to my blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the post… and if you are just joining us, here is some background… Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK procurement world, and I […]
The 12 Days of Printmas 2014 Sing-A-Long!
The holiday decorations are out of the PMC blogging closet, it’s time for a sing-a-long! Make a video of this (or your own version) and send it over so we can share through our channels! Whatever you celebrate this holiday season, keep it merry, and always keep it bright! The 12 Days of Printmas! On the […]
Why Printers Should Stop Telling People What They Do, And Show Them Who They Are
Video may have killed the radio star, but it’s providing longevity for the promotion of print! Mark my words – VIDEO – will be the most important tool for your marketing communications next year. Let’s kick this off with some numbers you can’t ignore… According to Invodo’s Video Statistics: The Marketers Summary 2014 74% of […]
Print, The Gateway to Doing More Than Ever Possible?
By Jonathan McGrew, EDP When we get to this time of year (my birthday month), it always feels like it is the time to regroup on what has happened over the past 10-12 months. Call it birthday reflection… What I noticed this year watching the Print market and all of the print being produced is […]
1/1 Interview With Paul Gardner: Industry Disrupter, Lenticular Lover, And Digital Print Pimp
One of the best reasons to attend industry events is that you never know who you will run into, or in this case, who will drop into your booth like a ninja, sit quietly and listen to an educational session until their cover is blown by a shout-out from the session presenter! When I realized Paul Gardner was sitting 20 […]
[Infographic] How 3D Printing Will Revolutionize The Classroom
Im not sure that “revolutionize” is the fair term to use based on the examples they give for classroom uses for 3D print, but those objects could certainly enhance the learning experience and take it to another level. The 3D print info is worth a read… I didn’t know you could use stainless steel as […]
Print Ad Drives “LIKES” To Your Facebook Page
It’s not surprising to find out this awesome ad was created in Brazil. In 2014 they have come up with some very inventive uses for print – including the BBQ Bible and the Kid Tracker. This one has really gone way out of the box they were already out of, by allowing readers who registered for a […]
HP Unveils Future of 3D Printing and Immersive Computing as Part of Blended Reality Vision
HP 3D Print Technology to set standards in quality, performance and speed with break-through economics New Immersive Computing platform, Sprout by HP, intuitively redefines how creation and technology come together PALO ALTO, Calif., October 29, 2014 – HP (NYSE: HPQ) today introduced its vision for the future of computing and 3D printing by unveiling its […]
Executive Outlook at Graph Expo Unveils Freeze Frame of Today’s Printing Industry
Photo by Melissa DiVietri Conference Sets a Pivot Point for Futurists, Analysts and Practitioners to Access a 360 View of Industry The Executive Outlook conference took place the first morning of Graph Expo 2014, setting the stage for the equipment, products and services displayed on the trade show floor. The session — entitled “Print That Performs” — […]