What to Do When Your Email + Print Campaign is TOO Successful
Thinking about combining digital communications with print? Careful — it’s a potent mixture! Here’s a client project where we had to put on the brakes because our response rate was higher than we could handle: We helped a printing company plan and promote a business anniversary celebration that would feature live music and a catered […]
Why You Should Be At GRAPH EXPO 14 This September
by Jonathan McGrew, edp Preparing for this year’s GRAPH EXPO got me thinking; in recent years trade shows have been challenged to grow—or at the very least stay the same size. Many shows have suffered the ill fate of declining attendance or, worse yet, shutting down completely. Shows like GRAPH EXPO and their management have […]
Ikea’s BookBook Proves That #PRINT Is “The” Universal Technology
It’s about time somebody came up with this… finally a technology that works for everyone – PRINT!
Print To Trend The Planet Through Social Media And #IPD14!
Hear Ye, Hear Ye, Hear Ye… the official countdown to International Print Day has begun and it’s time to start getting prepared! Here is a recap before we move on… The concept: On October 8, 2014, the global on-line print community will join forces and share information about print and integrated marketing through social media, […]
11 Examples of Inspirational Print and Flyer Design
By James Lane In an ever growing competitive market regardless of your industry or expertise it is getting more and more difficult to stand out from the crowd. With a digital age that is constantly revolving and evolving offline marketing and branding is somewhat often overlooked so we have decided to compile a collection of […]
Cater To Customer Preferences By Adding Personalized Print To Your Email Campaigns
Email plus Print is a proven combination. Take it a step farther by personalizing the printed piece, and you put your customer’s preferences foremost in the experience. And yet, in discussions with clients about this powerful pairing, clients often say: “If I send a direct mail piece based on intelligence gathered from an email campaign, my […]
Ten Sure Signs You Are a Print Junkie!
There have been many times in my career where the satisfaction of making the impossible, possible, has induced an overload of endorphins! Even if others didn’t say thank you, and ten more jobs were dropped on my desk without any acknowledgment of the miracle pulled off, I knew for that moment I was a […]
#UKvUSA What Should Printing Companies Sell?
In round one of my blogging duel with Matthew Parker… it’s fair to say #UKvUSA Whose Responsibility Is It To Educate Print Buyers? was won by TEAM USA! Going into round two I am equally as focused for the win, but with an opponent like Matthew representing the UK, it could easily swing his way this time – and every […]
Keen Systems Announces Future Print Conference 2014
July 7, 2014, San Mateo, Calif. — Keen Systems, Inc., known for its award-winning web-to-print solution, has officially announced the Future Print Conference 2014, to occur September 5, 2014 at the Grand Hyatt San Francisco. The conference brings together innovative leaders from print, online marketing, and social media to talk about where marketing is headed […]
A Super Idea To Save The Reputation Of Print And Paper
For many years the industry has provided a wealth of research, information and resources to address the perception surrounding the sustainability of print and paper. And while these organizations have done an amazing job educating us and helping us have intelligent conversations on the topic, for the most part we have collectively fallen short reaching […]
Photoshop CC update improves font search and integration
Even though Adobe rolled out new Photoshop features in January of this year, Photoshop CC (Creative Cloud) 2014 just added new updates on several new features, including more flexibility with fonts. Many of our PMC readers are beta testers and may have seen and used these features already, but now they’re now official for your customers […]
SEO for Printers: The Low-Hanging Fruit Your Competitor May Be Plucking
If you’re using SEO tactics to attract prospects to your website, you may be overlooking low-hanging fruit: Your own company name. If your company name is unique — not part of a chain or a large brand — then you might expect that your website would automatically rank first in online search results for that […]