Business Cards, Shoe Leather and Dscoop with Larry Vaughn

Larry Vaughn_Print-Media-Centr

Deborah spoke to Larry Vaughn, Strategic Account Executive at Thomas Printworks and one of the founders of Dscoop, at Edge Orlando in this Podcasts from the Printerverse episode. In this podcast Larry talks about his Dscoop session, which was all about educating attendees on how they can reach beyond their locality to become global printers […]

Champion a Cause to Win Hearts, Loyalty, and New Print Customers

Cause_Marketing-print-media-centr

In 2019, Millennials (23-38 years old) will take over the earth as the largest living adult generation projected to number 73 million, according to the Pew Research Center. Over 85% of Millennials correlate their purchasing decisions to RESPONSIBLE EFFORTS a company is making. (SquareSpace) 91% of Millennials would SWITCH BRANDS to one associated with a cause. (Cone […]

Is Collaboration Lacking in Your Workplace?

As I was doing my usual Tuesday morning social media audits ( translation: spending time on LinkedIn and Twitter looking for cool stuff and trying to find some inspiration to write this blog) I stumbled upon a Harvard Business Review Article that claimed that spending money on team building was a waste of time. Huh. […]

Every Picture Sells Your Story, Don’t It?

One of the best side-effects of hosting #PrintChat is the ability to see patterns in the chatters responses over time. I have a few topics I reword and ask about now and then to see if there has been any progress or deterioration with the subject at hand. Online portfolios/image galleries of client work on […]

Sales and Strategy Lessons From a World Class Brand

I am going to start this post with a huge disclaimer.  I AM NOT A DISNEY PERSON. My kids are not Disney kids. We are not a Disney family. But we went there. Oh yes, we did. We decided to tack a couple days on at the parks because we were going on a cruise […]

2019 CMYK Manifesto: Invest in Your Audience

2019 CMYK Manifesto

Greeting Citizens of The Printerverse and welcome to a New Year! My role as your Intergalactic Ambassador gives me a pretty unique vantage point since it allows me to be able to meet with, speak to and learn from so many of you out there each year. This annual post is my contribution to the […]

How to Send Cold Emails Without Being Clueless

Over the years I have designed very successful cold email campaigns that converted in the double digits. I’m not against them. However, when we think of cold emails, we are more likely think of this poor example: “Do you have any printing we can bid on? We have very good prices. We do brochures, business […]

If Kelly Mallozzi Was Your Boss (and oh how she wishes she was)

If I were your boss _ kelly mallozzi _ print media centr

There’s a difference between being a BOSS and being BOSSY, but it will be hard for you to tell the difference while reading this post, dear readers. Because today I want you to pretend with me. Close your eyes (I mean it, close your eyes!  See what I mean about being bossy? Sheesh) Imagine that […]

Five Gifts You Can Give RIGHT NOW That Won’t Cost You a Penny

Free Gifts _ Print Media Centr

Yes, that’s right. It’s holiday and year-end time; a time when bloggers the world over dig deep into their creative toolboxes to write to you about (wait for it) GIFT GIVING. Ho to the hum. Well, I’m sorry to disappoint you, but I am no different, dear reader. I too, am overwhelmed with family and […]

5 Ways to Show You Are Listening For Better Sales

Active Listening print media centr

Two of my favorite sayings regarding listening come from my work bestie Bill, who always says, “you have one mouth and 2 ears – do the math” and “you learn more with your mouth closed”. REALLY listening to someone is a true gift. Constantly striving to be a better listener is worth it. When you […]

How to Invest in Marketing for Short and Long Term Results

How to Invest in Marketing

When you or your clients plan how to spend marketing dollars a decision needs to be made whether to spend for short-term results or long-term results. If most, or all, of the marketing budget, is spent on short-term results you’re being reactive and you’ll need to continually spend to get the same results. If investments […]

Are Print Management Services Signaling the End for Print Buyers?

Podcasts From The Printerverse print media centr

As an in-house corporate print buyer, “Dee” has managed print spend budgets ranging from $15 million to $80 million for large ad agencies and Fortune 500 companies. Over the last decade, she has become increasingly concerned for the print industry and the talented print production professionals who lose their jobs as Print Management Services swoop […]