Print and All That’s Good and Decent

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Have you noticed that print has become one of the good guys? We’re not selling our data to the bad guys. We’re not setting up algorithms that only benefit our paying customers. We’re not slowing down access to those who can’t afford to get on the information superhighway. Print is good and decent. It’s fascinating […]

Print Media Centr Launches “Podcasts from The Printerverse”

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Sharable library of audio programs for print and marketing professionals. THE PRINTERVERSE, January 9, 2018 – Print Media Centr (PMC), the provider of printspiration and resources for Print and Marketing professionals, expands its mission with the launch of Podcasts from The Printerverse (https://podcasts.printmediacentr.com), providing free access to print technology education and to share strategies for […]

2017: A Year of Firsts, Lasts and Plenty of WTF’s

2017 _ Recap_Print Media Centr_

It’s almost time to close the books on 2017. Before we get to the last page however, let’s take a quick look back at some of the subjects that shaped the last 365 days in the Printerverse, and what we can learn from them moving forward. The U.S. Presidential Election. This isn’t about him, this […]

2017: A Year of Optimism and Awesomeness for Print

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I don’t think I can remember a December in which I have been so damn excited! Things are looking up, people. They are looking up for me, they are looking up for my clients, they are looking up for my friends, and I really hope they are looking up for you, too. That is the […]

5 Things Printers Need to Keep an Eye on to Kick A$$ in 2018

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Halloween is just barely over, but you would never know it by looking around my house.  There is still so much candy everywhere, the bushes still have spider webs on them, decorations have yet to be put away.  Did I mention the candy?  It’s enough to make a person attempting to live a healthier lifestyle […]

You Have WHAT on Your Bookshelf?

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Books. From the time we’re babies, they surround us, with their bright pictures, big words and thick cardboard pages to chew on. Who doesn’t love a good book? What lines your bookshelf will no doubt change and evolve throughout your life, but there will always be titles that withstand the test of time (and teething). […]

When it Comes to Marketing, The “I’s” Have It!

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Individualization is the first of my I’s – the most important part about any relationship in business and life is to recognise the importance of the individual and pay due respect to that status. It’s what the Internet age has brought us, the ability to pick out and highlight that relationship and deploy new ways […]

What You Missed at Print 17

Kelly_Mallozzi_Printerverse_Print Media Centr

What’s that you say, my friend?  You didn’t make it to Print ’17?  You were too busy to make it?  You didn’t want to spend the money?  Hmmm.  Well. All I can say is, in the eternal words of Vivian from Pretty Woman, “Big mistake.  HUGE.” I am sorry to tell you this, but you […]

How Many Printers Does It Take to Print a Light Bulb?

Discover Opportunity Print Media Centr

Q: How many Printers does it take to print a light bulb? A: You don’t know, you don’t print light bulbs… right? Because anyone can print a light bulb. You don’t want to be in the light bulb business. If you are, then you compete with everyone – including online discount light bulb printing factories. […]

Embracing The Freedom and Power of the Terrible

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A lot of people have a lot of opinions on fear. Some say it is a great motivator. Others will say that you should never let it guide you. There is no denying, though – most of us do experience fear of SOMETHING at SOME point in our lives. Being afraid, or worried, about something […]

What an Arcade Game Can Teach Us About Printing Sales

Remember Pole Position, the popular video arcade game of the 1980s? I loved it. Amazingly, the things I learned while playing helped me in the print sales world. Pole Position is a classic auto racing game. You have to be able to predict and control the timing and placement of other cars on the track. […]

Shaking Up The Status Quo: Are Your Services Standing Out?

Are Your Services Standing Out_ Print Media Centr

In the world of artificial sweeteners, I am team Pink. I have always been team Pink. I know Pink. I know what taste I can expect when I tear Pink open and pour it into my coffee. I know how much Pink I need to get the result I desire. I know that I can […]