Are You Augmenting Your Sales Metrics With Reality?
Multi-sensory print with holograms. Beacons. Haptics. I’m a sucker for cool experiences enabled by technology. Feed me. Feed my geek. When it comes to marketing and print technology, I never go hungry for long. Perks for writing on Team PMC, and being a #PrintChat regular, include opportunities to make friends with techies and integrated marketing […]
Zen, Motorcycles, and Creating the Perfect Environment for Sales Success
One of my most proud literary accomplishments of the past several years is getting through “Zen and the Art of Motorcycle Maintenance.” Yes, THAT book. The one first published in 1974. The subtitle is “An Inquiry into Values.” If you have not read it, it is part memoir, part philosophical text. I read a lot. […]
Rotolito Lombarda and HP PageWide Press Share Some Inkjet LOVE at Hunkeler Innovation Days
One of the biggest reasons I became a member of the HP Page Wide Press fan club is their customers. These daring, creative, and forward thinking printers took a leap into the land of inkjet possibilities long before the technology was in fashion. They pushed the boundaries of the expected and literally created applications with HP PageWide Presses that in […]
2017 CMYK Manifesto: Custom Customer Convenience and Communications
[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″] [et_pb_text admin_label=”Text”] The following topics are over and done with in 2017: Name Change Rage! Print is a five-letter word, treated by our industry like a four-letter word. You know what people search when they need a printer… print, printer, printing… not communications, not marketing services provider. If your […]
Sowing the Seeds of… Love and Growth and Profit and All Things Great in 2017
Yep – I am a child of the 70s and 80s. And yep – I am music obsessed. And nope – I’m not sorry. As I sat down to write this happy-new-year-now-get-your-ass-in-gear post, I was brainstorming about growth metaphors. And here is what is tricky about the truth about growth, especially now that we live […]
Personalisation – Theatre or Scale?
I wanted to pose the following question to brands – do you want the theatre of an in-store pop up that can handle limited volumes of personalised products while the customer waits OR do you want high volume sales that can only come from an online activation nationwide? In the brave new world of the […]
Take Advantage of Holiday Giving Spirit for Meaningful Customer Feedback
One of the reasons I enjoy this time of year is that people tend to be nicer – even if they are faking it on the inside. As long as customer rushes have been addressed, and the holiday madness is winding down, there is a golden window of opportunity for you to get some meaningful […]
Merry Printmas From Your Favorite Print Diva, Chloe!
Hi! I’m Chloe! I’m full of the holiday spirit, setting up the holiday décor, and making my way through getting Christmas and Holiday cards in the mail. Are you sending out holiday cards this year? If not, you should be! While sending email greetings is technically cheaper, nothing stays with a client like a Christmas […]
Game of Sales: Winning And Losing With Grace
There are so many moments in sales that feel like a game. And in most games, somebody wins and somebody loses. Whether we are talking about going up against our most fierce competition during a significant RFP, or a co-worker during the annual sales contest, somebody’s going to win. And somebody’s going to NOT WIN […]
When Interrupting Prospects Pick The Right WHY And HOW
When building an integrated marketing campaign, it’s vital to focus on WHY you are communicating with prospects and HOW. I see printing companies get bogged down with the WHEN parts of the campaign. They struggle with creating a schedule for contacting their prospects regularly. They worry that a prospect will just go to whomever has […]
What Comes After The Election? The Holidays!
Hi! I’m Chloe! If the numbers are accurate, half of you are happy with the election results at the national level and half of you are less than delighted. I get it. But, perk up! While the big print jobs of the election season are behind us, the holidays are around the corner! If you […]
5 Facebook Pages To Visit When You Need Inspiration
No one can feel upbeat and positive 100% of the time. And I am no exception. While I pride myself on being a very “glass half full” type of person, there are certainly days and hours in which I can find myself feeling pretty low. Some of those times, I might call a friend, turn […]