The Word I Am Eliminating From My Sales Vocabulary

dr wayne dyer

“You don’t need to be better than anyone else you just need to be better than you used to be” In his mega-best-seller The Power of Intention, Dr. Wayne Dyer believes that we should consider intention as a force in the universe that allows the act of creation to take place. The book explores intention—not as […]

Take a Cue From The Olympics and Share Your Backstory for Success

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EVERYONE loves a good backstory whether it’s a rag to riches journey, or overcoming the hardships, struggles and obstacles of an unwinnable situation. These archetypal scenarios touch upon our collective consciousness and emotionally connect us to people, and events as well – case in point, the Olympics. We have professional backstories too. Most of us […]

Beacon Technology: The Next Wave of Interactive Marketing is Here

Print Media Centr - Radius - scan beacon

When I decided to write a column on recent use and discussion of QR codes, I knew I wanted to follow it with a piece about fresher technology that is used with similar intent. Beacon technology was the first thing that came to mind. I thought of beacons in part because several people I had […]

Preparing For Winter Print Sales – Animal Style

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Right now you are roasting in your own special August style of H E Double Hockey Sticks, and winter is probably the last thing on your mind. But winter is coming, my friend. And that means a cold, Chekovian bleak winter of your discontent. Unless you live in some damn California type of paradise, in […]

What Are Your Olympic Printing Events?

CMYK Olympics - Print Media Centr

Hi! I’m Chloe! I can’t help admiring all of the Olympic athletes in Rio. They have passion and dedication, and they are showing the world their best. It got me to thinking that everyday we participate in a number of Olympic sports of our own as we go through tryouts, work to meet deadlines, wait […]

The Sales Guy Might Not Be as Smart as He Thinks He Is

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Hi! I’m Chloe! I just had the most annoying experience, and I think you might have had it without knowing it. Because of what I do I talk to the whole range of sales people. Hardware people, Software people. Color people. Brand people. And, of course, sales people for print companies. For some of the […]

THE PRINTERVERSE TO DELIVER “STELLAR” EXPERIENCE AT #GRAPHEXPO 16

Trending Topical Sessions, Special Events, and Robust Networking Round Out the Interactive Programming in Store for Orlando Show Goers in The Printerverse. Print Media Centr is pleased to announce the Printerverse™ will return to GRAPH EXPO 16, coming to the Orange County Convention Center in Orlando, FL, September 25 – 28, 2016. Here, attendees will […]

WWDSD (What Would Dr. Seuss Do?)

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As some of you might know, I have 4 kids under the age of 7. And that means I read a lot of children’s books. I mean, A LOT. Which is awesome. And as I have been reading them lately, and trying to come up with something to write about for Deb this month, a […]

#UKvUSA: What Investments Matter to Print Buyers?

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Welcome to my monthly blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the post… and if you are just joining us, here is some background… Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK procurement […]

The Exquisite Agony of the Easily Distracted Mind

With everything I am trying to balance in my life right now, it was hard for me to start writing this piece, (true story: It is due TOMORROW) and I am sure that I will get up no fewer than 3 – 5 times before it is finished. I just get distracted. And my brain […]

TRENDING: Today’s Startup Print Customers Are DEMOCOLLABORATING!

We’ve talked about how to woo start up companies and cultivate a love of print. Now that you’ve won a startup customer, there’s more work to be done. First and foremost, you need to understand and manage the “democollaboration” style of today’s young and new companies. Yes, I invented the term, and I’m going to use […]

1/1 Interview with Sabine Geldermann – Director, drupa

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Thanks to my new best friend Anne Meerboth-Maltz from Messe Düsseldorf North America, I was able to score an interview with Sabine Geldermann Director drupa & Global head Printing Technology, Messe Düsseldorf GmbH. Needless to say with drupa only 2 months away, I am extremely grateful that both of these amazing women took the time to share some cool […]