In conversations across the spectrum of the printing industry, I hear again and again that we increase our odds of success by BEING PREPARED. The right tips and tools make a difference, wherever we are in our professional career path. The truth is, you can open new...
Are you guilty of using your customer’s stinky old data and mail lists for email or print-to-mail campaigns? I hope not! As a printer or marketer, you need to set the highest standards when working on customer campaigns. If data doesn’t pass the smell...
How Procter and Gamble turned around the negative publicity surrounding Tide Pods with a well-choreographed Super Bowl advertising campaign using print, television and direct mail. The internet memes were spilling over into Mom-land, which means my mom, who doesn’t...
When you are building your personal brand, it’s a lot like marketing your company. You have a daunting number of choices about where to put your marketing efforts. Before you take the first steps in marketing your personal brand, here are a few considerations: What...
When you visit the Printerverse, you learn how printers can Carpe Printum — seize the print and get ahead of the competition! The Printerverse is a cool trade show feature at Print / Graph Expo. It is brought to you by Print Media Centr and its Intergalactic...
Printers and designers better GET READY for 2017 because everywhere I look I see COLOR. Something’s in the wind. Things are changing. People NEED color. They CRAVE color. The other day I looked around my living room and thought, “Yuck, this is DRAB!” Feeling...
I (virtually) met Scott Manduck of Video Plus Print a year or so ago. I was exploring the prospect of using video brochures in a campaign. He noticed my interest and sent me a LinkedIn message. We kept in touch and recently I received an email from his company that...
Do you do a little of this and a little of that in social media, email marketing, print, direct mail, and blogging? Do you dabble and drift without a specific, written marketing plan? You are not alone. I meet many dabblers and drifters in the printing industry. In...
HP, Webcom, and the authors of “Unsquaring the Wheel” discuss how digital printing driven by HP OneBook technology was used to produce customized copies of the book for Graph Expo. The panel will also dive into how these technologies can be extended to deliver books,...
Is there a better way than impersonal, mass emails to communicate important news to customers and residents? Our school district here in Portland, Oregon collects parent email addresses and bombards us with information. I would opt out, but every once in awhile...
I attended the largest global print trade show for 11 days by way of Twitter and the #drupa2016 hashtag. By attending virtually, almost everything I “saw” at the show was a result of a tweet, a photo or an article that was linked to a tweet. From a stay-at-home...
My first trip to the Messe to experience drupa has been quite an adventure. I came here with HP PageWide Press to help with some pre-show set-up, and will stay through June 10th reporting to you about the HP partners who have contributed to the amazing inkjet print we...
![[VIDEO] HP and Webcom Present: OneBook Case Study](https://i0.wp.com/printmediacentr.com/wp-content/uploads/2016/10/07_HPCaseStudy_PPT_GEX2016.jpg?resize=1080%2C675&ssl=1)
PMC Podcasts!
