by Deborah Corn | Education, Events, Marketing, Operations, Podcast, Print & Digital, Print Buying, Print Sales, Print Services, Printers, Printerverse, Printing United, Trade Shows, Trends
It has been almost a month since Printing United opened its doors and ushered in a long-awaited trade show that brought much of the industry together under one gigantic convention center roof. Powered by SGIA and NAPCO Media, the show expanded beyond the traditional...
by Sandy Hubbard | Marketing, Print & Digital
I’m sitting down with a solopreneur to help get marketing under control. “It’s been about five years since I really worked on marketing,” she says. “It’s a real beast.” Beastly — ha! — I like that. Yes, I can see how business owners would view their marketing program...
by Sandy Hubbard | Print & Digital, Print Media, Print Sales
Freshman year in college, a friend “willed” me her work-study job in a campus library. Located in a beautiful white marble building, the library was a simple room with glass-front barrister bookcases, glossy wood tables, and clerestory windows. In the afternoons, the...
by Karis Copp | #PMCpodcasts, Events, Girls Who Print, Podcast, Print & Digital, Print Media Centr, Print Services, Tools, Trade Shows, Training, Workflow
At the InPrint USA show in Louisville, Kentucky, Deborah spoke to Dawn Olson, Director of Production Print/Industrial Print Client Business Development at Konica Minolta Business Solutions. Dawn delivered the first keynote presentation of the educational programme at...
by Sandy Hubbard | Email Marketing, Marketing, Print & Digital, Print Media
Did you take a gap year with your email marketing program? You’re not alone. Printing businesses often launch their email marketing with an ambitious schedule and then settle down to a reasonable pace once they see the discipline it requires. When the program stalls...
by Sandy Hubbard | Direct Mail, Print & Digital, Print Media
Believe it or not, there are people in the U.S. and the world who don’t have regular or continuous access to the internet. In these places, the people have a much closer relationship to print, printed media and mail. These folks interact with print in the way we did...
by Tod Cordill | Direct Mail, Marketing, Operations, Print & Digital, Print Buying, Print Sales, Tips
In the previous Five Questions That Identify Print Solutions article we discussed the Awareness to Revenue process and ended with a list of questions to ask that help deliver print solutions. Now we’re doing a deep dive on these questions to show how they help solve...
by Tod Cordill | Marketing, Print & Digital, Print Sales, Tips
Customers care about themselves and their biggest problems. Talking about the services you provide is just background noise. Uninteresting. Irrelevant. Talk about having the best quality and service and you’ll sound like all your competitors and you’ll erode trust. A...
by Sandy Hubbard | #seo4printers, Marketing, Print & Digital, Print Media, Search Marketing, Social Media
Google loves to reward local businesses. And, Google wants to deliver accurate local results to those doing online searches. For that reason, printing businesses should take advantage of an easy and effective way to be found online: LOCATION, LOCATION, LOCATION! ...
by Sandy Hubbard | Print & Digital, Print Media, Print Sales, Tips, Tools
In conversations across the spectrum of the printing industry, I hear again and again that we increase our odds of success by BEING PREPARED. The right tips and tools make a difference, wherever we are in our professional career path. The truth is, you can open new...
by Sandy Hubbard | Data, Direct Mail, Email Marketing, Marketing, Print & Digital, Print Media, Printers, Tips
If you are using your customer’s stinky old data and mail lists for email or print-to-mail campaigns… PLEASE DON’T! As printers and marketers, we have to set the bar high when working on customer campaigns, and that means using proper data hygiene...
by Sandy Hubbard | Direct Mail, Print & Digital, Print Media
How Procter and Gamble turned around the negative publicity surrounding Tide Pods with a well-choreographed Super Bowl advertising campaign using print, television and direct mail. The internet memes were spilling over into Mom-land, which means my mom, who doesn’t...
