by Sandy Hubbard | Print & Digital, Print Media, Print Sales
Freshman year in college, a friend “willed” me her work-study job in a campus library. Located in a beautiful white marble building, the library was a simple room with glass-front barrister bookcases, glossy wood tables, and clerestory windows. In the afternoons, the...
by Karis Copp | #PMCpodcasts, Events, Girls Who Print, Podcast, Print & Digital, Print Media Centr, Print Services, Tools, Trade Shows, Training, Workflow
At the InPrint USA show in Louisville, Kentucky, Deborah spoke to Dawn Olson, Director of Production Print/Industrial Print Client Business Development at Konica Minolta Business Solutions. Dawn delivered the first keynote presentation of the educational programme at...
by Sandy Hubbard | Email Marketing, Marketing, Print & Digital, Print Media
Did you take a gap year with your email marketing program? You’re not alone. Printing businesses often launch their email marketing with an ambitious schedule and then settle down to a reasonable pace once they see the discipline it requires. When the program stalls...
by Sandy Hubbard | Direct Mail, Print & Digital, Print Media
Believe it or not, there are people in the U.S. and the world who don’t have regular or continuous access to the internet. In these places, the people have a much closer relationship to print, printed media and mail. These folks interact with print in the way we did...
by Tod Cordill | Direct Mail, Marketing, Operations, Print & Digital, Print Buying, Print Sales, Tips
In the previous Five Questions That Identify Print Solutions article we discussed the Awareness to Revenue process and ended with a list of questions to ask that help deliver print solutions. Now we’re doing a deep dive on these questions to show how they help solve...
by Tod Cordill | Marketing, Print & Digital, Print Sales, Tips
Customers care about themselves and their biggest problems. Talking about the services you provide is just background noise. Uninteresting. Irrelevant. Talk about having the best quality and service and you’ll sound like all your competitors and you’ll erode trust. A...
by Sandy Hubbard | #seo4printers, Marketing, Print & Digital, Print Media, Search Marketing, Social Media
Google loves to reward local businesses. And, Google wants to deliver accurate local results to those doing online searches. For that reason, printing businesses should take advantage of an easy and effective way to be found online: LOCATION, LOCATION, LOCATION! ...
by Sandy Hubbard | Print & Digital, Print Media, Print Sales, Tips, Tools
In conversations across the spectrum of the printing industry, I hear again and again that we increase our odds of success by BEING PREPARED. The right tips and tools make a difference, wherever we are in our professional career path. The truth is, you can open new...
by Sandy Hubbard | Data, Direct Mail, Email Marketing, Marketing, Print & Digital, Print Media, Printers, Tips
Are you guilty of using your customer’s stinky old data and mail lists for email or print-to-mail campaigns? I hope not! As a printer or marketer, you need to set the highest standards when working on customer campaigns. If data doesn’t pass the smell...
by Sandy Hubbard | Direct Mail, Print & Digital, Print Media
How Procter and Gamble turned around the negative publicity surrounding Tide Pods with a well-choreographed Super Bowl advertising campaign using print, television and direct mail. The internet memes were spilling over into Mom-land, which means my mom, who doesn’t...
by Sandy Hubbard | Marketing, Print & Digital, Print Media, Social Media
When you are building your personal brand, it’s a lot like marketing your company. You have a daunting number of choices about where to put your marketing efforts. Before you take the first steps in marketing your personal brand, here are a few considerations: What...
by Sandy Hubbard | #Print17, Data, Events, GRAPH EXPO, Print & Digital, Print Media, Printerverse, Trends
When you visit the Printerverse, you learn how printers can Carpe Printum — seize the print and get ahead of the competition! The Printerverse is a cool trade show feature at Print / Graph Expo. It is brought to you by Print Media Centr and its Intergalactic...
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