Printers and designers better GET READY for 2017 because everywhere I look I see COLOR. Something’s in the wind. Things are changing. People NEED color. They CRAVE color. The other day I looked around my living room and thought, “Yuck, this is DRAB!” Feeling...
I (virtually) met Scott Manduck of Video Plus Print a year or so ago. I was exploring the prospect of using video brochures in a campaign. He noticed my interest and sent me a LinkedIn message. We kept in touch and recently I received an email from his company that...
Do you do a little of this and a little of that in social media, email marketing, print, direct mail, and blogging? Do you dabble and drift without a specific, written marketing plan? You are not alone. I meet many dabblers and drifters in the printing industry. In...
HP, Webcom, and the authors of “Unsquaring the Wheel” discuss how digital printing driven by HP OneBook technology was used to produce customized copies of the book for Graph Expo. The panel will also dive into how these technologies can be extended to deliver books,...
Is there a better way than impersonal, mass emails to communicate important news to customers and residents? Our school district here in Portland, Oregon collects parent email addresses and bombards us with information. I would opt out, but every once in awhile...
I attended the largest global print trade show for 11 days by way of Twitter and the #drupa2016 hashtag. By attending virtually, almost everything I “saw” at the show was a result of a tweet, a photo or an article that was linked to a tweet. From a stay-at-home...
My first trip to the Messe to experience drupa has been quite an adventure. I came here with HP PageWide Press to help with some pre-show set-up, and will stay through June 10th reporting to you about the HP partners who have contributed to the amazing inkjet print we...
Digital asset management saved the day when our email open rate plunged Last summer I began doing the email strategy for a company that markets itself to prosperous high tech printing companies. When I set up their email newsletter template, I did what I always do: I...
We’ve talked about how to woo start up companies and cultivate a love of print. Now that you’ve won a startup customer, there’s more work to be done. First and foremost, you need to understand and manage the “democollaboration” style of today’s young and new...
Print in the World of Marketing, Yesterday and Today Here we have reached the last, yet probably most relevant, segment of Print as a Lifestyle Choice. Last month we talked about how print revolutionized the world. It’s true that Gutenberg changed the course of...
I just finished a project with a company that’s so print-loving it blew my mind. I’ll call them Nater’s Skateboards to protect their confidentiality. First things first: Nater’s Skateboards is a crazy huge buyer of print. Here’s why it blows my mind that...
Communication has changed a lot over the years; we now have smartphones that can do just about everything except brush our teeth. Our inbox replaces our mailbox in many cases so that we can funnel communications through our preferred channel—and our text message and...
![[VIDEO] HP and Webcom Present: OneBook Case Study](https://printmediacentr.com/wp-content/uploads/2016/10/07_HPCaseStudy_PPT_GEX2016-1080x675.jpg)
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