Printers: Is Your Online Portfolio Making The Right First Impression?

 By now it should be pretty self evident that your website serves as the first impression of your company in many cases. While your capabilities and services are of course relevant, as a Print Producer I usually skip right over that type of information and go directly to your portfolio first. I want to see […]

1/1 Interview with Rab Govil CEO Caslon and Naehas, and President of PODi

With the PODi App Forum coming up in January I was eager to speak with Rab and provide you with some more information on the event. Not only did I receive that, but Rab as kind enough to answer a few more questions about digital printing and the industry. At the end of this interview […]

New Flexible Screen Technology For Displays

The video and concept Tablet are aimed at consumers, but this product also has amazing potential for in-store displays!  The second video shows the screen applied to tangible materials and Im not sure since it’s a concept if they can be made any larger, but if they could – imagine the Trade Show Booth of the […]

Print Empire Embraces a New Order

Not much to say here other than EVERY company out there should be taking the same approach and formulating a digital strategy.  Hopefully, you have read the interview I did with Aaron Shapiro, CEO of HUGE, a Digital Marketing Agency and author of the book Users Not Customers, because this is exactly the shift he is […]

PMC's Vendor Spotlight: 1/1 Interview with Digital Marketer Aaron Shapiro, CEO of HUGE

With a client roster that read’s more like a Marketers’ holiday wish list, Aaron Shapiro and his global digital marketing agency HUGE have been instrumental in building and developing digitally-driven businesses since 1999. From Ikea to Jet Blue, Mastercard to the New York Times and so many others, I can almost guarantee you have experienced and benefitted from […]

News From The Printerverse: November Edition

If you havent received your own copy – here is a link to mine  This month includes an AMAZING interview with the Aaron Shapiro, CEO of HUGE, that is relevant to ANYONE with an online presence, a great offer from PODi for AppForum12 in Las Vegas, and original content from PMC and a few community contributors. […]

Photoshop or Photo Not?

by Sandy Hubbard, Print Futurist For years, newsrooms have had rules about digital alternations. Photo journalists who edited items out of shots — with only the most honorable artistic intentions — were shown the door for misrepresenting reality.   Now, it may be that fashion advertising and celebrity entertainment “news” are heading in a similar direction. […]

Track Chairs Announced for the 2012 AppForum Digital Printing Conference

FOR IMMEDIATE RELEASEMedia Contact: Christine DeLooze585-214-5900chrisd@podi.org Top strategists chosen to lead tracks on cross media, cutting edge digital print applications and technologies, and sales & business strategies Rochester, NY — November 29, 2011 — PODi, the Digital Printing Initiative, has announced the Track Chairs for the 2012 AppForum, January 23–25 in Las Vegas. These five prominent digital […]

Moving circulars into the digital age

This article is speaking to retailers to get on board with digital circulars, but I am going to focus on Printers. If you are not currently exploring or implementing a digital aspect to your services, you are going to lose out. You have the files, you have the assets, you have the clients. With a […]

MoMA's The Printed Picture Website Launches

 This site is really amazing. “Richard Benson, who wrote the book and co-curated the exhibition, was videotaped for approximately eight hours in the Museum galleries.”  The video’s review printing process, technology, and methods of reproducing images in print throughout history. There is a ton of content and information and you will will certainly use it […]

Augmented Reality Meets Gesture Recognition Through Print And More

Lot’s of cool stuff coming down the road to interact WITH Print as well as other objects. Like any marketing technology, the case for adding value still has to be made before diving in and providing a relevant user experience to justify the expense.____________________________________________________________________________  The Aurasma app overlays interactive content on the real world, such […]