Print, Technology and the Circular Economy

how has Covid affected circular economy

At the onset of the COVID-19 pandemic, some lauded a positive of the widespread virus – a win for sustainability, a chance for our natural habitat to ‘heal’ as people stayed home, factories closed their doors, cars stayed off the roads, and flights were grounded. However, on the other side of the coin, the pandemic […]

New Event to Elevate the Industry with Help From Print VIPs 

online conference about print and marketing

August 11, The Printerverse – It’s time for print to raise its game. Elevate Print, a free online event from Print Media Centr and technology partner INKISH with support from 15 industry organizations will be helping the industry do just that from August 25 – 27, 10AM to 2PM ET daily. Special events at 12PM ET […]

Five Industry Orgs Step-Up To Address Diversity With Action

Over the past few weeks I have been immersed in conversation and online discussion about my post, Black Lives Matters, and The Future of Print. I wish I could say the feedback was all positive, but it wasn’t. In this 115 comment and growing post in my LinkedIn group, Print Production Professionals, and in numerous […]

Five Verticals That Need Prints Help, Now

Greetings Citizens of The Printerverse and I truly hope all is well in your neck of the galactic woods. I have been making good use of my “stay-at-home” time by gathering market intel and translating it into opportunities for printers to generate some new business. With countries and cities currently determining the cadence and parameters […]

Warning: Don’t Drink the ‘Print is Essential‘ Kool-Aid

Greetings Citizens of the Printerverse and welcome to week 3 or 4 of Corona lockdown. I have stopped counting the days to keep some of my sanity and hold on to the hope that one day I will again roam freely and unmasked with other humans. Hope is a wonderful thing. It gives you a […]

Make Print Powerful by Sharing Your Memories of Print

Sandy Hubbard_ print memories

To help print thrive, we must find ways to share our personal stories about print with those outside the industry. Emotional stories and vivid, life-changing memories remind people of the role that print has played in their own lives.  Do you have print-powerful stories that make an impact? Here’s one of mine: Before I started […]

Winning Print Customers by Losing the Print Pitch

Podcasts From The Printerverse launched two new series at the end of 2019 that you should be paying attention to. The #PrinterChatPodcast features Will Crabtree, Owner of TampaPrinter.com, and Jamie McLennan, Creative Print Strategist at DMR Graphics, and we discuss the boots-on-the-ground business of print. Print Buying #UKvUSA is an ongoing discussion/debate between me and […]

2020 CMYK Manifesto: Research, Regroup, Relax, Reinvent

Greeting Citizens of The Printerverse and welcome to a New Year! My role as your Intergalactic Ambassador gives me a pretty unique vantage point since it allows me to be able to meet with, speak to and learn from so many of you out there each year. This annual post is my contribution to the […]

2019: A Year of Setbacks, Comebacks, and Givebacks for Print

Greetings Citizens of the Printerverse! It’s almost time to close the books on 2019 which means it’s a perfect opportunity to look back at some of the subjects that drove discussions in the Printerverse this year, and what we can learn from them moving forward. Setbacks While some manufacturers may have reason to boast about […]

Printing United Provides Sweet Revenge For Print Lovers

It has been almost a month since Printing United opened its doors and ushered in a long-awaited trade show that brought much of the industry together under one gigantic convention center roof. Powered by SGIA and NAPCO Media, the show expanded beyond the traditional wide format, screen, and specialty printing offerings found at the annual […]

What Printers Can Learn from Start-Ups

There are lessons printers can learn from other people’s businesses…. especially when those businesses fail. Start-up companies are a good source of research because the timeline is short, the mistakes stand out, and the founders are often willing to talk about what went wrong. “Why did your business fail?” I asked a group of founders […]

Profitable Print Relationships with Print Champion Matthew Parker

This PMC podcast travels over to my side of the pond to hear from Matthew Parker, print consultant and founder of the website profitableprintrelationships.com. Matthew was a print buyer himself for 20 years, working for a variety of organisations before striking out on his own on the consultancy side. Now, he uses his inside knowledge […]