The “Irreplaceability” of Direct Mail

With the world abuzz in electronic communications — from Facebook to Twitter to blogging and text messages — there is no shortage of ways to connect. Things are evolving so quickly, that social network sites are now more popular than email (a stat I was reminded of at a conference last week, listening to a […]

Package Design: Puma and Yves Behar's new green packaging

After three years in the making, a new solution to the shoebox is announced- and it’s pretty sleek too! “It’s hard to imagine something as simple as the shoebox being completely overhauled. But Puma and Fuseproject have done just that, in a design that will completely transform the brand’s supply chain—saving millions in electricity, fuel, […]

HP Showcases Indigo Presses at “VIP” Event in Israel

HP partially raised the curtain on its presence at Ipex with the “Commercial VIP event” that it hosted last week at the headquarters of its Indigo digital press division in Rehovot, Israel. An international group of customers, print industry journalists, and analysts attended, taking part in briefings, Indigo manufacturing plant tours, and visits to Israeli […]

Pitney Bowes Launches Innovative Product at National Postal Forum

…The Connect+ Series is quite the breakthrough product.  It is modular and completely field upgradeable, from black & red to full color, as well as speeds and other capabilities.  It was developed in close collaboration with HP, who provided the industrial-grade inkjet technology.  You can see it in action here. Basically, you can program this […]

Xerox Software Calculates ROI of Direct-Mail Campaigns, Even Before Clicking Print

ROCHESTER, N.Y., Apr 16, 2010 (BUSINESS WIRE) — Print service providers and marketers understand the power and profit that come from personalized marketing campaigns but estimating an expected return on investment (ROI) can be difficult. New software from Xerox Corporation (XRX 10.32, -0.17, -1.62%) makes it easy to measure the effectiveness of transpromotional and direct-mail […]

Print is not Dead, but Most of the Magazine Industry will be Digital in 2020

There is a new research report released by the analysts at mediaIDEAS, (disclosure: I am a full working partner,) that answers the ever-asked question, is print dead? The answer of course is, no, we are neither dead nor dying, but the analysis also suggests a near moment in time when digital revenues will surpass print […]

False dilemmas and forced choices making you a hypocrite?

The false dilemma is: “By using paper to print your email or by receiving paper bills you are knowingly degrading the environment, destroying forests and/or killing trees.” The forced choice is: “Eliminate your use of paper or feel like a guilty hypocrite.” In his newest report, Print vs. Digital Media: False Dilemmas and Forced Choices(download the PDF here), Don […]

Report shows U.S. book production flat in 2009

Bowker (New Providence, NJ), the global leader in bibliographic information, today released statistics on U.S. book publishing for 2009, compiled from its Books In Print database. Based on preliminary figures from U.S. publishers, Bowker is projecting that traditional U.S. title output in 2009 was virtually unchanged. Output of new titles and editions dropped less than […]

Xerox taking orders for iGen4 220 Perfecting Press

Xerox Corp. (Rochester, NY) announces the iGen4 220 Perfecting Press, comprised of two iGen4 110s running in tandem, now is is available worldwide (U.S. list price $1,212,550). Because the engines are integrated inline, the system prints 220 ipm and approaches a monthly print volume of up to seven million impressions. According to Jim Hamilton, group […]

Adobe launches Creative Suite 5

Adobe has launched the latest version of its Creative Suite software, CS5, which includes enhanced support for the graphic arts industry. Adobe said that the upgrade, which is expected to begin shipping within 30 days, would allow creative professionals to “work faster and with greater precision”. The US-based developer added that the software upgrade incorporates […]

Heidelberg releases new packaging white paper

Kennesaw, Ga. – In connection with the expansion of its North American Print and Packaging Technology Center in Kennesaw, Ga., Heidelberg USA has released a new white paper detailing Heidelberg’s strategy and solutions for the packaging market. “Packaging Printing: Complete Solutions from A Single Source,” discusses trends and opportunities in the packaging market, and traces […]

Should You Fear the Lacey Act?

Towards the end of a keynote address delivered at the 4th Annual Print Buyers Conference, Gary Jones introduced the crowd to the little-known Lacey Act. An industry-acknowledged expert in sustainable printing, Gary is the director of the environmental, health and safety (EHS) affairs at the Printing Industries of America near Pittsburgh, PA. His primary responsibility […]