Color, Quality and Consistency: 2017 Print Buyer Survey Results Are In
For the past two years I have sent out some poignant questions to the print buying community with two goals in mind; first and foremost to find out what they care about, and second with my Print Buyerologist hat on, help printers and suppliers understand what they care about, in a manner that will resonate. The […]
Appify Your Workflow!
We’re off to a fast start in the Wizarding World of Workflow 2017. The stars are telling us that this could be the year that more shops that are struggling with spreadsheets, sticky notes, and yellow legal pads might jump on board the workflow automation train. Why? Because the biggest bottlenecks we see in the […]
Merry Printmas From Your Favorite Print Diva, Chloe!
Hi! I’m Chloe! I’m full of the holiday spirit, setting up the holiday décor, and making my way through getting Christmas and Holiday cards in the mail. Are you sending out holiday cards this year? If not, you should be! While sending email greetings is technically cheaper, nothing stays with a client like a Christmas […]
It’s Trade Show Season, My Favorite Time of Year!
Hi! I’m Chloe! I’m beyond excited because it is my favorite time of year! It’s show season! It’s time to wander aisles and watch demos and ask as many questions as they will let me so I can figure out what’s cool! Sadly, show organizers don’t always look at industry calendars to see what else […]
Take a Cue From The Olympics and Share Your Backstory for Success
EVERYONE loves a good backstory whether it’s a rag to riches journey, or overcoming the hardships, struggles and obstacles of an unwinnable situation. These archetypal scenarios touch upon our collective consciousness and emotionally connect us to people, and events as well – case in point, the Olympics. We have professional backstories too. Most of us […]
What Are Your Olympic Printing Events?
Hi! I’m Chloe! I can’t help admiring all of the Olympic athletes in Rio. They have passion and dedication, and they are showing the world their best. It got me to thinking that everyday we participate in a number of Olympic sports of our own as we go through tryouts, work to meet deadlines, wait […]
Turn Summer Friday’s Into Win/Win Days With Your Customers
I was recently elected to the Board of The Advertising Production Club of NYC (yes WOW, I know!) which has brought me back deep into the agency world. It’s already been amazing reconnecting with people I’ve worked with and making new connections in the short time I’ve been involved. Last week during a call discussing plans for upcoming […]
Will The Resurgence of QR Codes Have Value For Marketers?
This might be the only PMC post about QR Codes in 2016! The undead are ugly. This is certainly true of the shambling “walkers” on the cutting end of Michonne’s blades. But these guys were ugly back when they were alive and popular with marketing departments. We’re talking about QR codes. Have you noticed chatter and […]
The Sales Guy Might Not Be as Smart as He Thinks He Is
Hi! I’m Chloe! I just had the most annoying experience, and I think you might have had it without knowing it. Because of what I do I talk to the whole range of sales people. Hardware people, Software people. Color people. Brand people. And, of course, sales people for print companies. For some of the […]
Canon Unleashes Print and Voyager at drupa 2016
I caught up with Eric Hawkinson, Senior Director of Marketing at Canon Solutions America, Production Print Solutions, and tossed him a few questions about drupa to share with you. Without a doubt, one of the most buzz-worthy subjects throughout the Messe was Voyager, a prototype inkjet press Canon had in their booth. I’m not fully versed in […]
#drupa2016: The Hype, The Hope, And The Social Media Revolution
To paraphrase Jan Brady… “All I hear is drupa is so big, drupa is so great… drupa, drupa, drupa.” Well Jan, and anyone else who isn’t sure whether or not to believe the hype, get out a tall glass and get ready to guzzle down some drupa Kool-Aid, I’m pouring. To get you up to […]
It’s drupa! Were you there?
Hi! I’m Chloe! I’m just back from that fun fair called drupa – where companies that sell to printers pitch their wares and print buyers and print equipment buyers of all types come to kick the tires, ask questions, and compare technologies. Since that is what the show is for, that’s what I did! I’ve […]
