For Sales and Career Success Try An Optimists’ Mantra
Scarcity: A noun meaning the state of being scarce or in short supply; shortage. Abundance: A noun meaning a very large quantity of something. When it comes to looking at a person’s outlook on life, people are often lumped into one of two categories: optimists or pessimists. You know – the old “glass half full […]
Sowing the Seeds of… Love and Growth and Profit and All Things Great in 2017
Yep – I am a child of the 70s and 80s. And yep – I am music obsessed. And nope – I’m not sorry. As I sat down to write this happy-new-year-now-get-your-ass-in-gear post, I was brainstorming about growth metaphors. And here is what is tricky about the truth about growth, especially now that we live […]
Game of Sales: Winning And Losing With Grace
There are so many moments in sales that feel like a game. And in most games, somebody wins and somebody loses. Whether we are talking about going up against our most fierce competition during a significant RFP, or a co-worker during the annual sales contest, somebody’s going to win. And somebody’s going to NOT WIN […]
When Interrupting Prospects Pick The Right WHY And HOW
When building an integrated marketing campaign, it’s vital to focus on WHY you are communicating with prospects and HOW. I see printing companies get bogged down with the WHEN parts of the campaign. They struggle with creating a schedule for contacting their prospects regularly. They worry that a prospect will just go to whomever has […]
What Comes After The Election? The Holidays!
Hi! I’m Chloe! If the numbers are accurate, half of you are happy with the election results at the national level and half of you are less than delighted. I get it. But, perk up! While the big print jobs of the election season are behind us, the holidays are around the corner! If you […]
The Word I Am Eliminating From My Sales Vocabulary
“You don’t need to be better than anyone else you just need to be better than you used to be” In his mega-best-seller The Power of Intention, Dr. Wayne Dyer believes that we should consider intention as a force in the universe that allows the act of creation to take place. The book explores intention—not as […]
Take a Cue From The Olympics and Share Your Backstory for Success
EVERYONE loves a good backstory whether it’s a rag to riches journey, or overcoming the hardships, struggles and obstacles of an unwinnable situation. These archetypal scenarios touch upon our collective consciousness and emotionally connect us to people, and events as well – case in point, the Olympics. We have professional backstories too. Most of us […]
Preparing For Winter Print Sales – Animal Style
Right now you are roasting in your own special August style of H E Double Hockey Sticks, and winter is probably the last thing on your mind. But winter is coming, my friend. And that means a cold, Chekovian bleak winter of your discontent. Unless you live in some damn California type of paradise, in […]
The Sales Guy Might Not Be as Smart as He Thinks He Is
Hi! I’m Chloe! I just had the most annoying experience, and I think you might have had it without knowing it. Because of what I do I talk to the whole range of sales people. Hardware people, Software people. Color people. Brand people. And, of course, sales people for print companies. For some of the […]
WWDSD (What Would Dr. Seuss Do?)
As some of you might know, I have 4 kids under the age of 7. And that means I read a lot of children’s books. I mean, A LOT. Which is awesome. And as I have been reading them lately, and trying to come up with something to write about for Deb this month, a […]
The Exquisite Agony of the Easily Distracted Mind
With everything I am trying to balance in my life right now, it was hard for me to start writing this piece, (true story: It is due TOMORROW) and I am sure that I will get up no fewer than 3 – 5 times before it is finished. I just get distracted. And my brain […]
Caution: Dangerous B2B Marketing Fail Ahead
This is a story many of you will be uncomfortable with. It touches upon the BIG FEAR many companies have in the digital age regarding negative press, comments and reviews freely flowing through the blog and socialsphere. While some of these stories end up in the horror genre, this one about Mindfire has a very happy […]