The Road to drupa 2012 and More from Pat McGrew M-EDP, CMP – Part 10

The Shopping edition! Pat says… “It isn’t all presses and finishing. There is a lot of software, a t-shirt or too, and a really cool color tool!” Ive actually played around with one of these before and Pat is right, it comes in very handy! Also love the drupa APP – thanks for sharing that […]

Behind the scenes of Landa S10 nanographic printing press

This is one of the best videos Ive seen so far explaining in detail (that I can understand since Im not a printer) what this Nano thing is, and can do. Cheers to PrintMonthlyTV – and check out the rest of their videos from drupa too! Gerry Mulvaney speaks to Padraig McGarrigle about the Landa […]

The Road to drupa 2012 and More from Pat McGrew M-EDP, CMP – Part 9

Pat titled this video “It takes a village to create a variable data campaign” and provided this description… “Here is the story of a print sample that took two printing technologies, one agency, a fabulous printer, and a lot of support to execute on the vision of a true variable data campaign for drupa.” And […]

The Road to drupa 2012 and More from Pat McGrew M-EDP, CMP – Part 8

This is an EXCELLENT example of personalization through segmented publishing that has revenue generation built into it. In this case, instead of selling one ad to HP to showcase one product to everyone, the publisher broke out the paper into three targeted editions making it possible to sell HP three spaces, showcasing three products, to […]

Intelligence Driven Communications Division = Mr. Printer

by Nigel Cliffe A great headline caught my eye this week – Intelligence Driven Communications Division created by Communisis, a £200m ($300m) Print Group. Deciding not to take the path of organic growth, this company is acquiring small niche companies in order to become the company I have suggested a printer needs to become to […]

The Road to drupa 2012 and More from Pat McGrew M-EDP, CMP – Part 5

Live from drupa 2012!  by Pat McGrew The first couple of days at drupa 2012 have been exhilarating! The weather has been gentle, spots of rain and clouds but generally more than enough time to get outside of the halls for a quick whiff of fresh air and a bit of quiet. If you have […]

Personalization Becoming A Reality Across The Hospitality Industry

The article below is from HotelMarketing.com, but I see it as a call to action for Printers & Service Providers with hospitality clients or Agencies with such clients to get in this game NOW if you arent already there. Having worked for many years in Agencies with casino’s, hotels, resorts and destinations as clients, I can […]