Print Media Centr Debuts Project Peacock Peeks; An Educational Video Series for Print Customers and Printers
The Printerverse – November, 2018 – Print Media Centr (PMC) recently expanded the Project Peacock program by taking it beyond the conference room walls of ad agencies and in-house marketing departments and bringing it to screens, everywhere. Project Peacock, a traveling show-and tell created by Deborah Corn, the Intergalactic Ambassador to The Printerverse at Print […]
Project Peacock Reaches New Heights Sharing Printspiration with Agencies and Brands in Boston and NYC
When Aetna knocks, most people would run to the door. But that wasn’t the case when Thomas Wynn, Head of Print Management at Aetna reached out to me. He requested Project Peacock come to his office and meet with his print production and creative teams. Project Peacock is a digital print show-and-tell I have been […]
Your Clients are Hungry. What Are you Feeding Them Besides Sales?
I was fortunate enough to get to attend a recent Project Peacock event in NYC earlier this month and I have a whole bunch of takeaways for you, but the one I want to focus on today is this: PEOPLE OUT THERE ARE HUNGRY TO LEARN NEW STUFF! The reason that I know this is […]
Tales From The Trail: #ProjectPeacock Saddles Up for Digital Print in Austin, Texas
After successful meetings in 2017 with over 300 professional print buyers and creatives in NYC, Chicago, and the San Francisco Bay Area, Project Peacock saddled up and launched our 2018 tour last week in Austin, Texas. Me and my Peacock partners Canon Solutions America, Domtar Paper, Scodix and Miralupa, had 3 fantastic days of visits sharing printspiration with […]
5 Reasons Why Printers Will NEVER Get Inside an Advertising Agency
Greetings Citizens of The Printerverse. It’s me… though today I’ve swapped-out my Intergalactic Ambassador antennae for my Print Buyerologist hat while I am writing this post. We are 41 days into 2018 and I have been keeping track of the meaningful vs. meaningless marketing material and “cold-call” emails from printers and suppliers that flood 4 […]