Video: The Guardian uses "Three Little Pigs" to show how print, online and social media intersect
This is quite brilliant – Black comedy with a spin on a fairy tale, mixed with a poignant message about how quickly print and online worlds collide, mixed with a marketing message that The Guardian has it all covered. A perfect blend of style and substance to enjoy a little 2 min break from the […]
The Road to drupa 2012 and More from Pat McGrew M-EDP, CMP – Part 8
This is an EXCELLENT example of personalization through segmented publishing that has revenue generation built into it. In this case, instead of selling one ad to HP to showcase one product to everyone, the publisher broke out the paper into three targeted editions making it possible to sell HP three spaces, showcasing three products, to […]
Philadelphia Newspaper Adds Augmented Reality via iPad App
The author makes a great point in reference to marketing technology: there is a time and place for everything. Like with QR codes on highway billboards and other poor executions that also added little or no value to the audience, is it of any value to use an iPAD to enhance newspaper content when you […]
Your Life's Work: Printing – a 1947 Vocational Guidance Film
This is pretty informative and in many ways still relevant 65 years later.
The Last Infographic You’ll Ever Need: PRINT IS BIG
via PRINT IS BIG. Printing plays a significant role in the U.S. and Worldwide economies. Despite the myths you may have heard, print is big, print is green and print is here to stay. This is a collection of facts and statistics about the U.S. and Worldwide printing industries. If you are a business owner […]
Lexus Brings FIRST NFC-Enabled Print Ad to Wired Magazine
Setting aside everyone doesn’t have an NFC-enabled smart phone, this is still cool and a nice introduction to the technology via PRINT of course. I totally don’t get how there is a chip in the ad (since when NFC first was stirring around magazines/newspapers were on the no-NFC list) but YAY that they are back […]
What's Causing Rising Paper Prices?
via: Millcraft Paper Company: What’s Causing Rising Paper Prices?. If you are at all related to the commercial print industry, most likely you’ve seen the recent rise in paper prices. And if you’re like many out there, you’re not sure what’s behind the increase. We asked our resident expert and president of Millcraft Paper, Travis Mlakar, […]
Printed Magazines or Digital Magazines: Do We Have To Choose?
Love him or leaf him… you cant deny the Mr. D. Eadward Tree is passionate about the subjects he tackles over at Dead Tree Edition. The topic of Print & Digital magazines isnt new, but Mr. Tree has put his own unique spin on it that resulted in an interesting blog post I excerpted below […]
Another QR FAIL (disaster)
Granted this is from This Is AFCA, the official magazine of the American Football Coaches Association, and not People Magazine, but you can’t deny the fundamentals of good marketing are missed here like extra points would be if your kicker only had one leg. Maybe they can understand that analogy.
What Apple Didn't Announce: New App Store category for Catalogs
This is one of those good news/bad news things depending upon where you sit in the Marketing industry. For the digital crowd, especially designers – congrats and enjoy your free time while it lasts. For the Print people, well catalogs aren’t going away (at least for now), but I have to imagine the volume will […]
Embracing Disruptive Forces as a Strategy
Opening your doors to change will prepare your operation for the future of print by Sandy Hubbard In the past you competed with other print shops for jobs. Today you compete with traditional and online marketers, your own customers who are outputting jobs in various ways, in-house printing operations, online discount printers, your local office […]
Another example why Designers should collaborate with Printers!
A great print design or concept only lasts until the reality of execution comes into play. A great designer knows that to bring their vision to life, they need to work with their Print Production Manager (if they are in an Agency), or directly with a printer if they work independently. Im sharing this because […]