A monumental 4,716 page book for the China International Design competition – Printed by Digitalpress.
TOO COOL!!!!! GO THEO & TEAM DIGITALPRESS!!!! Toko creates a monumental 4,716 page book for the China International Design competition and exhibition at the Capital Museum of China, Beijing. Printed by Digitalpress. As part of China’s 2012, year of the Dragon celebrations, Sydney based design agency Toko was invited by the China International Design Competition […]
What can printed magazines do that e-versions can't?
The mystery of who is Mr. D. Eadward Tree is not the subject of this post, though I am tempted at times to offer up a reward for that piece of information. I wouldn’t expose him, Im just one of those people who wants what I can’t have! What isn’t a mystery however is Mr. […]
Taking Control of the Phrase "Because We've Always Done it This Way"
Taking Control of the Phrase “Because We’ve Always Done it This Way” The Pitfalls of “Step and Repeat” Process Control by Sandy Hubbard, Print Futurist “Focus over here in this corner and shoot here, and then move the copy over here and shoot this corner and go all around the edges of the copy. Then we […]
Sorry iBooks, paper books still win on specs
Sorry PMC readers! Im a bit behind on postings after going to PODi’s AppForum last week (which was awesome btw) and speaking at the Paper Distribution Council’s conference the week before that (awesome as well!). Luckily, Chris Harrold, VP Business Development Digital Papers at Mohawk (mohawkmakeready) sent me this article to share with all of […]
Can Personalized Ads Save Magazines?
Those who HAVE the data, know how to MANAGE and can use it CREATIVELY… will win!!! by Lucia Moses Some Popular Mechanics subscribers got something extra with their November issues. The issue was bundled with an outsert from Hewlett-Packard that greeted them by name and showed a scene specific to their hometown. Inside the issue was a […]
Print Empire Embraces a New Order
Not much to say here other than EVERY company out there should be taking the same approach and formulating a digital strategy. Hopefully, you have read the interview I did with Aaron Shapiro, CEO of HUGE, a Digital Marketing Agency and author of the book Users Not Customers, because this is exactly the shift he is […]
USPS To Slow Delivery of First-Class Mail
“Currently, first-class mail is supposed to be delivered to homes and businesses within the continental U.S. in one day to three days. That will lengthen to two days to three days, meaning mailers no longer could expect next-day delivery in surrounding communities. Periodicals could take between two days and nine days.” By HOPE YEN, Associated […]
PMC's Vendor Spotlight: 1/1 Interview with Digital Marketer Aaron Shapiro, CEO of HUGE
With a client roster that read’s more like a Marketers’ holiday wish list, Aaron Shapiro and his global digital marketing agency HUGE have been instrumental in building and developing digitally-driven businesses since 1999. From Ikea to Jet Blue, Mastercard to the New York Times and so many others, I can almost guarantee you have experienced and benefitted from […]
Photoshop or Photo Not?
by Sandy Hubbard, Print Futurist For years, newsrooms have had rules about digital alternations. Photo journalists who edited items out of shots — with only the most honorable artistic intentions — were shown the door for misrepresenting reality. Now, it may be that fashion advertising and celebrity entertainment “news” are heading in a similar direction. […]
Show Me Your Money
The ability to access and manage cash will determine your fateby Sandy Hubbard As I make my rounds to the various printing events, I ask everyone, “How’s business?” The answer varies. For small shops, reality is staring them in the face. It’s difficult to find time or money to do marketing; it’s difficult to borrow […]
Chanel Taps Vogue Supplement to Spark Holiday Gift Giving
We usually talk about added value of print as it relates to the consumer/user, and rarely about the added value print advertising gives to publications, so this article was a pleasant surprise. What is it that makes a magazine a magazine? Is it the articles or the ads? Let’s imagine for a minute every ad for […]
Moving circulars into the digital age
This article is speaking to retailers to get on board with digital circulars, but I am going to focus on Printers. If you are not currently exploring or implementing a digital aspect to your services, you are going to lose out. You have the files, you have the assets, you have the clients. With a […]
