The New York Times runs a cross-platform interactive ad campaign in HTML5
Interesting in the scheme of trend-setting… by Megan Garber Today, for the first time, The New York Times is featuring a single HTML5 interactive ad campaign across its digital platforms. Coca-Cola is running the ads — an extension of its Arctic Home campaign and its long use of polar bears this time of year — […]
MoMA's The Printed Picture Website Launches
This site is really amazing. “Richard Benson, who wrote the book and co-curated the exhibition, was videotaped for approximately eight hours in the Museum galleries.” The video’s review printing process, technology, and methods of reproducing images in print throughout history. There is a ton of content and information and you will will certainly use it […]
World's First Augmented Reality National Newspaper
Taiwanese media group United Daily News has partnered with visual browser Aurasma to create an augmented national daily newspaper in which the images, ads and editorial are interactive. As with other such augmented reality experiences, users need to point their camera phones towards the newspaper and view the content come to life on the phone’s […]
Selling a $60 dictionary in an online world
This is an AWESOME multi-channel and multi-faceted campaign and a great example of print embracing the digital world as an added value! A Dictionary Updated, and a Campaign to Spread the Word By STUART ELLIOTT TRYING to sell a $60 print dictionary in 2011 is like trying to sell a silent movie. Wait …What’s that? […]
PMC's Vendor Spotlight: 1/1 Interview with Peter Lancaster, COO/Co-Founder of Documobi
Documobi came into my life during GRAPH EXPO. Nigel Cliffe (the CEO of PMC) was going on about this new technology for print and insisting I look at it – which for a Brit was pretty dramatic. The problem was, we couldn’t get near the booth. Apparently there was something to see, and the […]
Merchants Say 2012 Postal Rate Increase Means Fewer Catalogs Mailed
The USPS is so focused on saving itself that it’s going to kill off it’s customers long before it’s demise, and probably take a few print segments down with it. I know there are thousands of people examining this situation and contributing to some sort of reality based solution, but in the simplest of […]
E-Books to dominate by 2020
This isnt bad news. This is evolution and the wake-up call for Print Service Providers to get into the e-publishing biz… NOW. Scenario 1.I am printing a 12 page brochure with you. You have my files. After my job is complete you create an e-book for my client to post on their website and […]
Tesco uses AR in their Big Price Drop campaign
http://blippar.com partners with Tesco to launch a nationwide campaign on the big price drop. via Tesco joins forces with Blippar for the Big Price Drop campaign – YouTube.
Digital is not a four-letter word!
This is a post I wrote last year for another blog and while I am not usually a recycler in this area, the message is still relevant (and it is 10/10 after all), so I thought I would share it here… The Number 42…Today is 10/10/10, and in binary code 101010 represents the number 42. […]
Literary Novelist Is a Times Square Novelty
This is a novel idea! A billboard to advertise a BOOK! Let’s hope the trend catches on… win/win for print! Literary Novelist Is a Times Square Novelty By Alexandra Alter via Jeffrey Eugenides New Book The Marriage Plot on Times Square Billboard – Metropolis – WSJ. Literary novelists — even those who’ve been anointed by […]
Augmented Reality Meets Gesture Recognition Through Print And More
Lot’s of cool stuff coming down the road to interact WITH Print as well as other objects. Like any marketing technology, the case for adding value still has to be made before diving in and providing a relevant user experience to justify the expense.____________________________________________________________________________ The Aurasma app overlays interactive content on the real world, such […]
PMC's Vendor Spotlight: Ernie Crawford President, Crawford Technologies
I first learned about Crawford Technologies earlier this year at the Xplor International Conference & Vendor Forum in Tampa, FL. Their software solutions for the Print Industry amazed me. Actually, the entire reality of the technology that goes into Print and especially within the Document/Transpromo segment sort of blew my mind. As a Print Media Buyer, I […]
