Who’s REALLY Consuming Print?
“In the last decade, while the digital marketing space has gotten noisier and considerably less effective, print has enjoyed a renaissance of increased conversion rates and marketing return on investment. Customers actually appreciate getting a nice postcard, well-designed catalogue, or personal thank you note in the mail today.” (via www.printisbig.com) A couple of years ago I […]
NYT's "Game of Thrones" Shadow Ad Takes Over The News
Genius! Genius! Genius! Im trying to control my excitement here, but it’s going to be difficult. Just to get it out the way, they had me at Game Of Thrones (GOT). Add in a Dragon Shadow flying across the spread and Im just about jumping for joy. But more than the brilliant concept here, to me […]
Japan Using #AR To Teach Kids to Enjoy the Newspaper!
This needs to be an “A-HA” moment for the publishing world! Problem: Printed newspaper readership in decline, loss of advertising revenue Solution: Using an Augmented Reality APP, the content which is aimed at adults is “translated” into content aimed at KIDS! It’s a newspaper within a newspaper – AND – opens up a whole new […]
6 Things You Can Miss While Reading A Newspaper
This is GREAT!!! On behalf of Newspaperswork, the marketing platform for all Belgian newspaper publishers, we gave three top advertisers a free ride in a chauffeur-driven car. So that, for once, they could read their newspaper in peace and quiet. And they kept on reading. Despite the fact that we provided more than enough to […]
Blippar Makes The Shortlist (Interactive)
This is a nice example of Augmented Reality from Blippar. What makes this interesting for me, is that in this magazine there are a bunch of ways to interact with print – play a video game, see additional photos, get more information, do a little shopping, make funny pictures to share with your friends, and […]
Free Webinar: Price & Demand Outlook 2013 for Publication Grade Paper
Join i2live webinar presented by Verle Sutton: Price & demand outlook 2013 for publication grade paper. Wednesday, October 3, 201211 a.m. Pacific Time (San Francisco, GMT-07:00)Online webinar (no charge, but seats are limited) Register Now Verle Sutton, editor of The Reel Time Report, will address the following topics in an exclusive and free i2live webcast. • […]
Guinness World Records 2013 Takes a BITE Into Augmented Reality!
I was soooooo excited about this and was on my way to buy it when I found out after going to iTunes that the book and the app arent available until September 11, 2012!! Guinness does have a nice preview up and was cool to see SOCIAL MEDIA RECORDS in there! The use of AR is […]
SOLAR POWERED Annual report!
Genius! Solar energy is the main business of our client Austria Solar. We thought about how we could put this energy to paper. The result: the first annual report powered by the sun. Its content remains invisible until sunlight falls on its pages. See more on Behance
Forget A Book, Now You Can Read Your Toilet Paper
This little ditty is from The Atlantic. Let’s hope this doesn’t become a metaphor for the industry, and just one literal example of Print going to the crapper… The Most Terrifying Toilet Paper You Will Ever Use JOHN METCALFE I can’t wait for the movie adaptation of this one! “Drop” is a horror story released […]
Popular Science Enlists Augmented Reality To Bridge Printed Page, Digital World
It’s awesome that the publishing industry is adopting AR as another link between print and digital, and Im grateful they are being open minded. But I have to say, it’s just the beginning with the next step being Intelligent Print Recognition. There are many differences, and some similarities, but ultimately iPR(tm) provides a relationship with […]
Penguin Books and Zappar Bring Augmented Reality to Print
Dear Mobile Industry, As a member of the Print Industry I would like you to consider the following before declaring some sort of victory in the form of an editorial end-zone dance when the game has only just begun. First of all, Print isn’t attempting to compete with you, or technology. We are part of […]
Infographic: E-Books in America
I rarely consider myself a traditionalist, but when it comes to books I do prefer mine the old fashion way, or so I thought. Im not questioning the ink on paper part, Im questioning my thought that my preference is old fashioned – aka out of date, not cool etc. Have I been e-brainwashed to […]
