PrintMediaCentr is looking to PROMOTE YOU!
Are you part of a family owned Printing business with at least 2 generations currently working together? Are you a Vendor (or Freelancer) who has successfully incorporated Marketing Technologies such as QR and pURL’s into your Client Services? Are you a Print Producer who has successfully transitioned into Multichannel Marketing and are currently purchasing technology […]
7 things to consider before launching a QR Code campaign
via 7 things to consider before launching a QR Code campaign « DKDNewMedia. If you are wondering whether you should start using QR Codes, consider the following. What additional information do you want to give people? i.e., if it’s a URL, it could be your website, blog, Facebook, or Twitter page. Or, do you want to […]
Headstones become interactive with QR!
In an effort to better relate to a younger generation, a U.S.-based headstone manufacturer has created new burial markers so visitors can learn more about the deceased and leave messages for them. All it takes is a smartphone or mobile device and a free app. Seattle-based Quiring Monuments lasers QR — or “quick read” — codes […]
QR Code/MS Tag Usage Study for Top 100 Magazines
Advertisers are the largest users of QR/MS tags which isnt necessarily new info, but it is interesting to see the breakdown of HOW they are using them in multichannel campaigns. Any thoughts on what “other” might be? See the study here: Action Code Study April 2011. Related articles The Majority Rules: QR Codes Are Memorable […]
QR Code Analytics
QR codes have started to pop-up in lot of places such as store display, business cards, online ads, postcards etc. Whether QR codes are here to stay or not but from the measurement perspective they do present a huge opportunity in measuring advertising’s (particularly offline) effectiveness. If you are one of those marketers who have […]
SmartyTags Takes QR Codes to the Next Level
Ohio-based startup SmartyTags is taking its QR (quick response) code capabilities to the next level, hoping to help companies better target their customers with relevant content. Essentially, the QR codes from SmartyTags are designed to provide valuable back-end data to the merchant, such as links to four different videos about a new baby giraffe at […]
Do not try this at home, or in your Marketing efforts
One of my marketing pet peeves is the “do not try this at home” disclaimer that sits in many TV commercials. Sometimes its “professional stunt person, or professional driver on closed course” but the inference is still the same no matter how unlikely or humanly probable that anyone could recreate these “life threatening” scenarios. I […]
QR Code Growth: Astounding Facts Released
QR Barcode Scanning in Q1-2011 The Naked Facts are back for Q1 2011. And we should warn you – hold on tight or you might get whiplash! The Year over Year results from Q1 2011 versus Q1 2010 (and 2H 2010) will keep you on the edge of your seat. QR barcode usage is showing […]
1/1: Interview with Roger Smolski, Editor of 2d-Code Online
Every so often I am able to hunt down someone from the industry that I greatly respect and admire and Roger Smolski fits that bill. Sure, his name might not be that familiar to you, and Twitter is his only Social Media channel, yet Roger manages to influence and inform on the world of QR and Marketing Technology daily […]
Big-Box Home Improvement Stores Offer Bar-Code Guides to Plants
WHETHER it’s a piece of pipe or new kitchen cabinets, many Americans search for the right product in the aisles of home improvement stores like Home Depot or Lowe’s, trying to quickly identify what they need. <—- In this Home Depot commercial, a customer scanned a bar code with her smartphone to get information about […]
Mobile Barcodes Can Be a Powerful Tool Provided Marketers Add Value
Usage and awareness on the rise Mobile barcodes, particularly the 2-D variety (such as QR codes), constitute a new tool for marketers looking to activate and measure the impact of static media, in-store displays and product packaging. “Mobile barcodes hold promise for marketers as a mechanism for activating other media and providing a bridge between […]
Top 14 Things Marketers Need to Know About QR Codes
by Angie Schottmuller I recently spoke at SES New York on best practices for mobile marketing with QR codes. Here’s a follow-up crash course on tools, tactics, and best practices to confidently help you jumpstart a 2D barcode marketing campaign. 1. A QR Code is a 2D Barcode QR codes are an encoded barcode image […]
