QR Code HOTEL! and More!
QR code hotel You did read it correctly, right now a hotel is being built, in an homage to the QR code. In Dubai, project code is currently underway, which will see an entire hotel built into a QR code. The impressive picture below shows what this will look like when it’s finished. Unfortunately it’s […]
How to Track QR Code Results
QR codes continue to gain attention as shown by Google Trends. Roughly one out five Fortune 50 companies use QR Codes although this usage is mainly to extend information distributed in advertising based on Burson Marsteller’s research. While QR code usage may be limited to large and/or geeky-oriented companies at this point, shouldn’t you at […]
QR Code Fuel Economy Window Stickers
QR Code fuel economy window stickers for used cars are now available from the website of the official US government source for fuel economy information. The stickers include city, highway and combined mpg ratings, engine size, transmission and recommended fuel grade as well as a photo. Stickers can be generated for all vehicles sold in […]
Get your Multi-Channel Strategy on Track at Xplor11
The Strategize Track at the 2011 Xplor International Conference & Vendor Forum features speakers who are leaders in our industry. Some of the presenters include: Tuesday 4/5 Making Multi-Channel Make Sense presented by Pat McGrew, M-EDP, Evangelist, Kodak Strategize Track Vendor Panel: Is Hope a Strategy? moderated by Carrie Murphy, M-EDP, Market Development Manager, InfoPrint Solutions, […]
INFOGRAPHIC: Who's Really Scanning All Those QR Codes?
QR codes are everywhere these days — in fine art exhibits, some cities’ building permits, wrapping paper and every imaginable kind of marketing campaign. QR code-focused startup JumpScan was kind enough to send along a graphically organized representation of some data they’ve gathered about QR codes — who’s scanning them, what kinds of devices they’re […]
QR Code Made From 3,844 Paint Cans
AXA bank Belgium has constructed a QR Code from 3,844 paint cans. The video below shows the assembly and the final positioning at the junction of Dansaertstraat and Charles Quint, Brussels. The 220 square feet QR Code resolves to the Axa ‘renovation loan campaign’ mobile site. via QR Code Made From 3,844 Paint Cans. Related […]
QR code use has exploded by 1200 percent
Vancouver-based Mobio Identity Systems Inc., the folks behind the Mobio app for Android and iPhone, have just released a report that highlights the QR code use in North America over the last six months of 2010. And it’s huge. We’ve been talking about this innovative new-ish space for a while now, and how marketers, retailers […]
QR Codes: Multichannel Mobile Marketing Direct Marketers can Measure
Mobile marketing—and by extension, QR Codes—is so appealing to marketers because it promises to find consumers wherever they are and to be available wherever consumers look. Mobile is not its own medium so much as it’s an adjunct to almost every other channel. A mobile device is another computer for consumers, only better because it’s […]
Global Growth in Mobile Barcode Usage
Top 10 users of mobile barcodes during Q4/2010 1. (2) United States 2. (1) Italy 3. (3) Germany 4. (10) Hong Kong 5. (7) France 6. (15) Canada 7. (5) United Kingdom 8. (6) Netherlands 9. (4) Thailand 10. (11) South Korea Top 5 growing countries for Q4/2010 1. Canada (442% Growth over Q3/2010) 2. […]
Burson-Martseller Reports on 2D Barcode Use by Fortune 50
Burson-Marsteller, a global public relations and communications firm, and sister agency, Proof Integrated Communications, just released the findings of a research study titled “Fortune 50 Use of Mobile: If You’ve Got It, Flaunt It.” Essentially, the study reveals that the majority of Fortune 50 companies have mobile websites and or apps, but few are actively […]
Kraft Foods Online & QR Codes
Image via Wikipedia Mary Sagripanti leads a team of marketing, sales and promotions professionals in developing multibrand, cross-company marketing programs for Kraft Foods retail partners. She recently discussed how insights drawn from consumer behavior at the pre-purchase phase are deployed into a winning shopper marketing initiative at retail. eMarketer: How has the consumer’s path to purchase changed? Sagripanti: The […]
Evolutionary Replacement For The QR Code?
Although not exactly QR Code news 2d-code followers will be interested to read about Junaio’s release today of version 2.5 of its Augmented Reality (AR) browser. It is probably safe to say that in five+ years time we are more likely to be using some form of AR rather than some form of QR, so […]
